Paid Media Manager, Senior Living (Remote, Columbus)

Full-time, remote (USA, Canada, Latin America, or South Africa). Paid media only — SEO is a separate seat with its own strategist, so you are never split across both.

About the Role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Senior Living you own paid media for a book of senior living clients (senior living operators and home care agencies with many communities): the targeting, the budget calls, the roadmap, and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for your accounts
• Budget allocation, bidding, targeting, and creative testing — and when to kill a campaign
• Conversion tracking and attribution you can trust: GA4, tag manager, and platform pixels
• The 90-day and quarterly roadmap for each client, and the story behind the numbers on the call
• Account growth: retention, upsell, and the long-term relationship

Requirements

• 3+ years hands-on in Google Ads and Meta: you have built, run, and optimized the campaigns yourself
• A record of moving ROAS, CPA, or pipeline numbers you can walk us through
• Agency experience across several clients at once
• Clear spoken English with US clients on live calls
• Paid media for senior living or similar multi-location businesses is a strong plus