Paid Media Manager (Remote, Raleigh)

We need to output HTML fragment with sections for headings: About the role, Responsibilities (maybe "What You Will Own"), Requirements/Qualifications/Skills (maybe "What You Bring"), Benefits, Pay, Schedule only if present. The posting includes: About The Role, What You Will Own (responsibilities), What You Bring (requirements/qualifications/skills), Who Succeeds Here (maybe could be a section like "Culture Fit" but not required; we can include as a section if we think it's substantive. The instructions: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Include a section ONLY when posting has real, specific content for it. So we can have sections: About the role, Responsibilities, Requirements (or Qualifications/Skills). Could combine Requirements and Skills under one heading? The examples list separate headings but we can decide. Probably better to have separate sections: Requirements, Skills. But we need to map content: "What You Bring" includes experience, expertise, ability, track record, analytical skills, nice to have items. That's both requirements and nice-to-have. Could split into Requirements (mandatory) and Skills (nice to have). However the instruction: Prefer a few substantive sections over many thin ones. So maybe combine into one section "Requirements and Skills". But they gave examples of separate headings; but we can decide to have one section "What You Bring" as heading? But they said use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to those headings. Likely we should have: About the role, Responsibilities, Requirements, Skills. Could also include Qualifications but that's similar to Requirements. We'll decide: About the role (

About the role

), Responsibilities (

Responsibilities

), Requirements (

Requirements

), Skills (

Skills

). No Benefits, Pay, Schedule as not present. We must not repeat job title as heading. No Job ID etc. Remove boilerplate like "How To Apply". Also remove "Apply in two minutes..." etc. Also remove "Blacksmith Agency Marketing Full time Remote (USA, Canada or South Africa)"? That's like job title and location; we should not repeat job title as heading, but we can keep that line as maybe a short

for metadata? The instruction: do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

or drop it. So we can include a short

with location and employment type maybe. But they said "fold minor metadata into a short

or drop it." So we can include a

containing "Full time Remote (USA, Canada or South Africa)". That's minor metadata. We'll include that after the heading? Actually we shouldn't have a heading for job title; we can just start with a

for metadata then

About the role

. Or we could omit metadata entirely. Safer to include a short

with location and employment type. Now we need to preserve all substantive information. Let's extract: About The Role paragraph: "Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight." What You Will Own (responsibilities): - Lead strategy for all PPC and SEO clients across multiple industries. - Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals. - Build 90 day, 6 month and annual growth roadmaps for every client. - Own client performance across Google Ads, Meta, Microsoft and organic search. - Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities. - Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content. - Own KPI tracking, conversion attribution and analytics accuracy. - Give weekly direction and QA, and coordinate priorities with the marketing project manager. - Present monthly and quarterly performance summaries to clients. What You Bring (requirements/skills): - 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy. - Strong experience running paid and organic channels at the same time. - Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization. - Ability to build and articulate strategic recommendations for clients and account executives. - A track record of overseeing execution teams and managing deliverable quality. - Sharp analytical skills and the ability to diagnose performance issues fast. Nice to have: - Agency experience managing multiple clients at once. - Experience joining sales calls and influencing close rates. - Familiarity with multifamily, real estate or high-intent lead generation. - Experience with AI SEO, programmatic SEO, technical SEO audits and CRO. Who Succeeds Here (culture fit): - People who think strategically and manage execution. - People who simplify complex marketing ideas for clients. - People who own results and take full accountability. - People who work well with distributed teams. - People who enjoy building rather than inheriting polished systems. We could include a section "Who Succeeds Here" maybe as a subsection like "Culture Fit" but not in the given examples. The instruction: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says use those for those specific types. It might be okay to add other headings if needed, but better to stick to those. However "Who Succeeds Here" is substantive; we could incorporate it into Requirements or Skills? It's more about traits. Could be a separate section "Attributes" but not in list. Perhaps we can treat it as part of Requirements (soft skills). We'll include those bullet points under Requirements or Skills. Since they are about personal traits, we could put them under Requirements as "Personal Attributes". But to keep to spec, maybe we add a section "Qualifications" for these traits. The examples list Qualifications as a possible heading. So we can have Qualifications section for those traits. Then Requirements for hard experience, Skills for technical expertise. Let's decide: - About the role - Responsibilities - Requirements (experience years, running paid/organic, ability to build recommendations, track record overseeing teams, analytical skills) - Skills (expertise with tools, nice-to-have items) - Qualifications (personal traits: think strategically, simplify ideas, own results, work well with distributed teams, enjoy building) But we need to avoid too many thin sections. However each will have substantive content. Could be okay. Alternatively combine Requirements and Skills into one "Requirements and Skills". But we have nice-to-have separate. Might be okay to have two sections: Requirements (mandatory) and Skills (including nice-to-have). And put personal traits under Requirements as well. Let's think: The instruction: "Prefer a few substantive sections over many thin ones." So maybe better to have three sections: About the role, Responsibilities, What You Bring (which we can label as Requirements/Skills). But they want headings like Requirements, Qualifications, Skills. If we combine, we lose granularity but still okay. However they said "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." This suggests we can use those headings if appropriate. It doesn't say we must use all of them. So we can choose a subset. Thus we could have:

About the role

...

Responsibilities

...

Requirements

...

(including experience, expertise, ability, track record, analytical skills, nice-to-have? maybe separate)

Skills

...

(maybe tools and nice-to-have) But we need to avoid duplication. Let's split: Requirements (mandatory): - 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy. - Strong experience running paid and organic channels at the same time. - Ability to build and articulate strategic recommendations for clients and account executives. - A track record of overseeing execution teams and managing deliverable quality. - Sharp analytical skills and the ability to diagnose performance issues fast. Skills (technical): - Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid media optimization. Nice-to-have (could be under Skills as bullet points prefixed with "Nice to have:" or separate list). We'll include them under Skills as bullet points. Qualifications (personal traits): - People who think strategically and manage execution. - People who simplify complex marketing ideas for clients. - People who own results and take full accountability. - People who work well with distributed teams. - People who enjoy building rather than inheriting polished systems. Thus we have four sections: About the role, Responsibilities, Requirements, Skills, Qualifications. That's five sections. Might be okay. But we need to ensure we don't create sections with filler like "commensurate with experience". Not present. Now we need to output only HTML fragment, no markdown fences. Let's craft:

Full time Remote (USA, Canada or South Africa)

About the role

Blacksmith Agency is scaling its marketing division to support a growing portfolio of PPC and SEO clients across multifamily, B2B and technical verticals. As Paid Media Manager at Blacksmith, you own strategy, performance and client-facing leadership across paid search, paid social, SEO and conversion optimization. This is a hybrid strategic and operational role. You join sales calls to shape strategy, oversee internal and external specialists, build performance roadmaps and make sure client campaigns deliver measurable outcomes. You own results, reporting, QA and continual improvement. It is a senior seat that blends analytical depth, strong communication and execution oversight.

Responsibilities

• Lead strategy for all PPC and SEO clients across multiple industries.
• Join sales calls with account executives to validate scope, pitch technical recommendations and help close deals.
• Build 90 day, 6 month and annual growth roadmaps for every client.
• Own client performance across Google Ads, Meta, Microsoft and organic search.
• Audit PPC campaigns, keyword strategies, bidding structures, landing pages and CRO opportunities.
• Oversee technical SEO, on-page SEO, link building, programmatic pages and AI-driven content.
• Own KPI tracking, conversion attribution and analytics accuracy.
• Give weekly direction and QA, and coordinate priorities with the marketing project manager.
• Present monthly and quarterly performance summaries to clients.

Requirements

• 4 to 7 years in PPC, SEO or multi-channel full-funnel strategy.
• Strong experience running paid and organic channels at the same time.
• Ability to build and articulate strategic recommendations for clients and account executives.
• A track record of overseeing execution teams and managing deliverable quality.
• Sharp analytical skills and the ability to diagnose performance issues fast.

Skills

• Expertise with Google Ads, GA4, Google Search Console, keyword research tools and paid