Paid Media Manager, Multifamily (Remote, Charlotte)

Full-time, remote (USA, Canada, Latin America, or South Africa). This is a paid-media-only seat; SEO is handled by a separate strategist.

About the role

Blacksmith Agency is an AI-first digital agency. As Paid Media Manager, Multifamily you own paid media for a book of multifamily clients (multifamily owners and property management groups running large portfolios): the targeting, the budget calls, the roadmap, and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn, and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting, creative testing, and knowing when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, Tag Manager, and platform pixels.
• The 90-day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell, and the long-term relationship.

Requirements

• 3+ years hands-on in Google Ads and Meta: you have built, run, and optimized the campaigns yourself.
• A record of moving ROAS, CPA, or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.
• Paid media for multifamily or similar multi-location businesses is a strong plus.