Paid Media Manager - Mobile Apps, Amazon Music

Key job responsibilities

• Drive mobile app paid advertising initiatives to drive WW customer acquisition for Amazon Music.
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI. Establish automated reporting and optimization processes.
• Manage relationships with key partners in the mobile ecosystem (e.g. Google, Amazon Display Ads, 3P ad networks, Social ads platforms).
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance, business intelligence and design teams within Amazon to manage simultaneous time-sensitive projects.
• Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.

Basic Qualifications

• The ability to create innovative marketing programs and/or partnerships to drive customer acquisition through mobile app paid advertising.
• Effective time management skills: ability to thrive in a fast paced environment and to manage multiple, competing priorities simultaneously.
• Effective analytical skills with a strong bias towards decision making based on data.
• Advanced Excel user who is able to use it to analyze, extract insights and present recommendations.

Preferred Qualifications

• Experience in multi-territory campaign management.
• Experience in digital marketing and content production timelines and process.
• 4+ years of mobile marketing experience for consumer technology products or services.
• Experience in the entertainment, media industry and/or subscription business.