Paid Media Manager - Mobile Apps, Amazon Music

Description

Alexa, Google, and other partners. Build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities.

• Create innovative marketing programs and/or partnerships to drive customer acquisition through mobile app paid advertising.
• Oversee and continue to improve tracking, attribution, and overall data access to analyze key metrics, including ROI.
• Establish automated reporting and optimization processes.
• Manage relationships with key partners in the mobile ecosystem (e.g. Google, Amazon Display Ads, 3P ad networks, Social ads platforms).
• Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
• Collaborate closely with technical, business, finance, business intelligence and design teams within Amazon to manage simultaneous time-sensitive projects.
• Cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
• Test and learn across new and existing platforms, conducting deep data analysis to uncover new opportunities for customer growth.

Basic Qualifications

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building and optimizing multiple, simultaneous marketing campaigns
• Experience managing or working within cross-functional marketing and creative teams
• Experience with mobile DSPs, Google App Campaigns, and/or familiarity with ad-fraud prevention mechanisms/tools

Preferred Qualifications

• Experience in multi-territory campaign management
• Experience in digital marketing and content production timelines and process
• 4+ years of mobile marketing experience for consumer technology products or services
• Experience in the entertainment, media industry and/or subscription business

Prior to Start

• Work safely and cooperatively with other employees, supervisors, and staff
• Adhere to standards of excellence despite stressful conditions
• Communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service
• Follow all federal, state, and local laws and Company policies

Equal Opportunity Employer

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.