Paid Media Manager, Global Paid Media

About the role

The Paid Media Manager will play a central role in campaign planning, execution, and optimization for two large-scale global paid media campaigns. They will partner with internal stakeholders to develop comprehensive campaign briefs and work closely with the paid media agency to execute and optimize campaigns. The role requires strong judgment, meticulous attention to detail, and excellent communication skills.

Responsibilities

• Partner with a Senior Paid Media Manager to manage two large-scale global paid media campaigns end-to-end
• Collaborate with internal stakeholders to gather requirements and develop comprehensive campaign briefs
• Build investment strategies and media plans, secure leadership alignment, and obtain required approvals to launch campaigns
• Own campaign setup, execution, QA and day-to-day optimization
• Measure campaign performance and deliver results reporting to leaders and cross-functional stakeholders

Requirements

• 4+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience managing or working within cross-functional marketing and creative teams
• Experience delivering paid media campaigns spanning TV, print ads and digital/social channels

Qualifications

• Basic Qualifications: 4+ years of professional non-internship marketing experience, experience using data and metrics to drive improvements, experience with Excel or Tableau, experience managing or working within cross-functional marketing and creative teams, experience delivering paid media campaigns spanning TV, print ads and digital/social channels
• Preferred Qualifications: Experience equally comfortable building strategic marketing plans and executing at a tactical level

Benefits

• Comprehensive benefits including health insurance, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage
• 401(k) matching
• Paid time off
• Parental leave

Pay

$86,700.00 - $151,700.00 USD annually

Schedule

Full-time