Paid Media Manager

Our global entertainment and streaming client is seeking a Paid Media Manager to support subscription acquisition initiatives for a leading entertainment and streaming brand. This role will focus on auditing, rebuilding, and optimizing paid social campaigns, with a primary emphasis on Meta (Facebook and Instagram).

About the role

The ideal candidate is a hands-on performance marketer with deep expertise in subscription-based acquisition, testing frameworks, campaign architecture, and audience strategy. This role requires both execution and enablement, helping improve campaign performance while training internal teams to sustain long-term success.

Schedule

• Duration: 2-month contract with potential for extension
• Hours: 40 hours per week
• Location: Hybrid; 4 days onsite per week in either Washington, DC or New York City

Requirements

• 5+ years of paid social marketing experience focused on subscription or membership acquisition
• Expert-level knowledge of Meta Ads Manager, including campaign structure, bidding strategies, Advantage+, and Conversions API
• Proven success optimizing acquisition funnels and improving performance metrics such as CPA, LTV, and conversion rates
• Bachelor's degree required
• Experience building structured testing frameworks for creative, audiences, placements, and offers
• Strong understanding of attribution, tracking, pixels, and event measurement
• Ability to train and mentor internal marketing teams
• Experience partnering with creative, analytics, and marketing stakeholders
• TikTok Ads experience is a plus
• Experience in media, publishing, streaming, or subscription businesses preferred

Responsibilities

• Audit existing paid social campaigns, account structure, targeting, creative, and measurement setup
• Identify performance gaps and recommend optimization strategies
• Rebuild campaign architecture, audience segmentation, bidding strategies, and budget allocation models
• Develop and manage structured testing programs with clear hypotheses and success metrics
• Evaluate tracking and attribution systems, including pixel implementation and Conversions API
• Launch and manage optimized campaigns directly within advertising platforms
• Monitor performance and optimize against subscriber acquisition, CPA, and ROAS goals
• Develop documentation, playbooks, and best practices for ongoing campaign management
• Train internal teams on campaign structure, testing methodologies, and platform best practices

Ideal Candidate Profile

• Hands-on paid social expert with strong Meta platform experience
• Strategic thinker who can diagnose and solve performance challenges
• Data-driven marketer with deep acquisition funnel knowledge
• Strong communicator and educator who enjoys mentoring teams
• Comfortable working in fast-paced, collaborative environments
• Experienced managing subscription or membership-based growth campaigns

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data. This position is onsite and requires you to work closely with other individuals in a collaborative team environment.