Paid Media Associate

About Westman Atelier

A new standard of clean luxury. Founded by world‑renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin‑loving, performance‑first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that “luxury,” “efficacy,” and “clean” can be synonymous with exceptional makeup. The brand takes a skincare approach to high‑performance makeup formulated with clean ingredients and no‑compromise integrity, balancing perfect shades and buttery textures that melt into the skin with plant‑based actives and cutting‑edge science.

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. She is known for creating dewy, supernaturally glowy looks and her highly coveted “second‑skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position Summary

The Paid Media Associate will assist in profitable and diversified customer acquisition. Acting as a key liaison across teams and agencies, the role contributes to paid‑channel creative, performance, execution, and hindsight. Reporting to the Senior Manager, Digital Marketing, the associate is data‑ and metrics‑driven while also providing creative insights and ideas. Strong candidates are highly organized, detail‑oriented, skilled in creative research and development, and versed in best practices for performance media.

Responsibilities

• Manage creative development, audience strategy, ad approvals, and performance measurement for paid media campaigns across platforms including Meta, TikTok, Google, Bing, and affiliate networks.
• Serve as the daily point of contact with digital marketing agencies, keeping them up to date on goals, calendar shifts, creative delivery, etc.
• Create paid‑ad briefs and collaborate with design teams to develop winning ad formats.
• Track and report on performance in partnership with the digital team on a weekly, monthly, and quarterly basis.
• Analyze user journeys and identify performance trends; present concise, actionable learnings to creative and content teams.
• Translate campaign analytics into growth strategies, proactively identifying demand‑generation and revenue opportunities.
• Execute A/B testing strategies that meet broader KPI goals and brand guidelines.
• Maintain a strong eye on emerging channels and trends, selecting strong content for usage rights.
• Partner cross‑functionally with brand, e‑commerce, design, and retention teams to develop aligned content.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• 1–2 years’ experience scaling performance‑marketing channels, preferably in‑house at a DTC, luxury, beauty, or lifestyle brand.
• Highly analytical with a strong eye for luxury‑brand aesthetic and creative storytelling.
• Excellent written and verbal communication skills; comfortable presenting data clearly to non‑technical audiences.
• Google Ads & Meta Blueprint certification preferred.
• Familiarity with Shopify, attribution, or affiliate platforms is a plus.
• Advanced proficiency in Microsoft Excel and Google Analytics.
• Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest.
• Agile, highly organized individual with a knack for data and brand voice.

Benefits

• Robust suite of health benefits
• Wellness perks
• 401(k) retirement plan
• Paid parental leave
• Holistic total‑compensation package designed to support employees in all aspects of life

Pay

The base salary for this position ranges from $70,000 – $80,000. Exact compensation may vary based on job‑related skills, experience, and location.