Paid Creative Strategist (w/ a Sense of Humor)
Shinesty · Dallas, TX · 1 mo ago
HybridMarketing$90k–$110k/yrFull-time
We need to output HTML fragment with sections: About the role? The posting includes "The role" paragraph. Also "Requirements" includes bullet list of duties and "Who you are". Also "Compensation And Benefits". Also "Where the work runs". Also maybe "Compensation And Benefits" includes salary, schedule, etc. We must not repeat job title. Use for section headings. Use
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose. Remove boilerplate. Include only sections with real specific content.
We need to parse content.
Let's extract sections:
- About the role? The first paragraph: "At Shinesty, our mission...". That's about company mission. Could be "About the role"? Actually "The role" heading appears later: "The role We're looking for a Lead Creative Strategist...". So we can have a section "About the role" containing that description.
But we need to decide headings: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can choose appropriate headings based on content.
We have:
- About the role (company mission, description of job)
- Responsibilities (list of duties: own creative roadmap, set pipeline, concept new ads, build testing system, read numbers, diagnose underperformers, turn winners into families, report, lead people, manage agencies, work with photographer/videographer, source talent, ship personally, use AI tools, stay on top)
- Requirements (maybe "Who you are" includes qualifications: left brain/right brain, endless ideas, fluent in analytics, Meta-native, player/coach, gritty, funny, clear communicator, experienced 5+ years)
- Skills maybe separate? Could combine with Requirements.
- Benefits: compensation and benefits: salary range, hybrid schedule, relocation assistance, laptop, AI tools, medical/dental/vision, flexible PTO, flexible hours, dog-friendly office, discounted products, work with smart team.
- Pay: salary range.
- Schedule: hybrid schedule, majority days in office, relocation assistance.
We must not create sections with filler like "commensurate with experience". We have actual salary range.
We must not repeat job title.
We must not include application instructions.
We must not include boilerplate like EEO.
Now produce HTML.
Structure:
About the role
At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do. Our paid ads are the front door to all of that. They're entertaining enough that people can't turn away, and clear enough about the product that they want to buy. Balancing both of those at once, every week, at scale, across dozens and dozens of new ads per week is the job.
Then maybe Responsibilities
with - items.
List responsibilities from "What you'll do" bullet points.
Let's extract:
- Own the creative roadmap
- Set and prioritize the paid creative pipeline: which products, angles, formats, and hooks get made, in what order, and why
- Concept new ads from scratch, from big campaign ideas to quick iPhone hook tests, and write scripts and copy in Shinesty's voice
- Build a real testing system: hypotheses, variables, volume, and a cadence that keeps fresh creative hitting the account and scaling
- Read the numbers and act on them
- Live in creative analytics. Know which ads are scaling and why, which are fading, and what to do about both
- Diagnose underperformers at the component level (hook, body, offer, format, landing page match) and fix them rather than just pulling them
- Turn winners into families: iterate on what's working with new hooks, cuts, lengths, formats, and angles before they fatigue
- Report clearly on what shipped, what worked, what didn't, and what's next. Our attribution runs through Northbeam and our own dashboards, not the Meta ads manager's opinion of itself
- Lead the people making the creative
- Manage and coach our in-house paid creative producer(s), designers, and editors: set priorities, review concepts and cuts, give feedback that makes the work, and the people, better
- Manage the agencies contributing ads to our account: briefs, feedback loops, performance reviews, and deciding who earns more of the budget, who should be cut, who else we should add and test with, etc
- Work hand-in-hand with our photographer/videographer, designers, editors, and media buyers so ideas move from brief to live ad without bottlenecks
- Source and direct creators, UGC, and on-set talent when the concept calls for it
- Ship, personally
- Be a strong individual contributor. Some of the best-performing ads in the account should have your fingerprints on them
- Use AI creative tools aggressively to move faster, prove concepts, and get more shots on goal
- Stay on top of what's working across Meta and the broader paid landscape, and bring it back to the team before it's stale
We can combine into list items; some are subpoints but we can keep as separate li.
Now Requirements/Qualifications: "Who you are" bullet list.
Extract:
- Left brain and right brain, both switched on. You can pitch a concept that makes the room laugh, then explain in plain numbers why it beat the control. One without the other doesn't work here
- An endless well of ideas. You have more concepts than you'll ever get to make, and it doesn't bother you to cut the weak ones. You know a good idea is worth nothing until it's scaling efficiently in our accounts
- Fluent in creative analytics and paid KPIs. Hook rate, hold rate, thumbstop, CTR, CPA, ROAS, MER, nCAC, incrementality, and especially spend as a signal. You know which ones matter for which decision, and you know when the platform's numbers are probably lying to you
- Meta-native. You know Meta creative best practices inside and out and when to call "BS" on them: what works in feed vs. Reels vs. Stories, how to structure a first 3 seconds, how to build creative for Advantage+ and broad targeting, how to keep a winner alive. Familiarity with YouTube, CTV, TikTok, AppLovin, and linear TV creative is a big plus
- A player/coach. You've managed people, agencies, or both, and you're still producing great work yourself. You give feedback that improves the ad and the person making it
- Gritty. You get things made. Sourcing talent, shot-listing, directing on set, shooting a hook test on your phone, chasing an editor for a cut, whatever it takes to get the test live this week instead of next
- Funny, with range. You can write in Shinesty's voice, and you can write in a creator's voice for a UGC script without it sounding like a brand wearing a costume. You know the difference between funny and funny-that-sells
- A clear communicator. You brief agencies cleanly, give producers direction they can act on, and report to leadership without burying the point
- Experienced. Typically 5+ years in paid creative strategy, growth creative, or performance marketing for a DTC or e-commerce brand, with real spend behind your work. Managing agencies and/or direct reports for at least some of that
Also maybe "Where the work runs" section: description of channels and measurement.
We could make a section "Where the work runs" with description.
Now Compensation And Benefits: we have salary range, hybrid schedule, relocation assistance, laptop, AI tools, medical/dental/vision, flexible PTO, flexible hours, dog-friendly office, discounted products, work with smart team.
We could split into Pay and Benefits and Schedule headings.
But guidelines: Prefer a few substantive sections over many thin ones. So maybe combine Pay, Benefits, Schedule into one "Compensation and Benefits" section.
But they gave examples of headings: Benefits, Pay, Schedule. We could still use those if we have content.
We have salary range => Pay.
We have hybrid schedule, majority days in office, relocation assistance => Schedule.
We have benefits: laptop, AI tools, medical/dental/vision, flexible PTO, flexible hours, dog-friendly office, discounted products, work with smart team => Benefits.
Thus we can have three sections.
Now ensure we don't include filler like "depending on experience" is okay.
Now produce HTML.
We must not include markdown fences.
Let's craft.
We'll start with
About the role
...
Then Responsibilities
- ...
...
Then Requirements
- ...
...
Then Where the work runs
...
Then Pay
Salary: $90,000-$110,000, depending on experience
Then Schedule
Hybrid schedule, majority of days in office (we have spaces in both Boulder and Denver). Relocation assistance offered if you're not already local
Then Benefits
- Laptop plus whatever other equipment you need
- Access to any AI or other creative platforms that will make you better at your job
- Medical, dental, and vision insurance
- Flexible PTO: no accrual, take what you need
- Flexible working hours: get your work done and generate results
- Dog-friendly office
- Discounted and occasionally free products from Shinesty.com
- Work with an insanely smart, motivated, creative, and fun group of people
Check for any duplicated lines: Ensure we didn't repeat.
Now ensure we didn't include any boilerplate like "Don't have the exact experience? Convince us you can do the job anyway." That's part of Requirements? Actually that is in "Where the work runs"? No, it's after "Where the work runs" maybe. That's a line encouraging applicants; could be considered boilerplate? It's not EEO but it's still encouraging to apply. Might be considered application instruction? It's not exactly instruction but it's a generic encouragement. Safer to omit.
Also "Titles vary wildly..." etc is also generic; we can omit.
Now check that we preserved all substantive information.
We omitted the line "On the measurement side you'll work with Northbeam, our internal attribution dashboards, in-platform creative reporting, and post-purchase survey data. You'll have access to any AI creative tool that makes you faster." That's part of "Where the work runs". We included some but maybe missed measurement side. Let's incorporate that into Where the work runs.
Also we omitted "You'll have access to any AI creative tool that makes you faster." Already in Benefits.
Now "Where the work runs" content: "Meta is the main event and where most of your creative thinking will go. We also run creative across YouTube, CTV, linear TV, TikTok, AppLovin, and other channels as they earn budget, so you'll be adapting concepts and formats for each rather than copy-pasting the Meta cut everywhere. On the measurement side you'll work with Northbeam, our internal attribution dashboards, in-platform creative reporting, and post-purchase survey data. You'll have access to any AI creative tool that makes you faster."
We'll include that.
Now ensure we didn't include any fluff like "Don't have the exact experience? Convince us you can do the job anyway." We'll omit.
Now produce final HTML.
Check for any missing responsibilities:
for prose. Remove boilerplate. Include only sections with real specific content. We need to parse content. Let's extract sections: - About the role? The first paragraph: "At Shinesty, our mission...". That's about company mission. Could be "About the role"? Actually "The role" heading appears later: "The role We're looking for a Lead Creative Strategist...". So we can have a section "About the role" containing that description. But we need to decide headings: Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can choose appropriate headings based on content.
We have:
- About the role (company mission, description of job)
- Responsibilities (list of duties: own creative roadmap, set pipeline, concept new ads, build testing system, read numbers, diagnose underperformers, turn winners into families, report, lead people, manage agencies, work with photographer/videographer, source talent, ship personally, use AI tools, stay on top)
- Requirements (maybe "Who you are" includes qualifications: left brain/right brain, endless ideas, fluent in analytics, Meta-native, player/coach, gritty, funny, clear communicator, experienced 5+ years)
- Skills maybe separate? Could combine with Requirements.
- Benefits: compensation and benefits: salary range, hybrid schedule, relocation assistance, laptop, AI tools, medical/dental/vision, flexible PTO, flexible hours, dog-friendly office, discounted products, work with smart team.
- Pay: salary range.
- Schedule: hybrid schedule, majority days in office, relocation assistance.
We must not create sections with filler like "commensurate with experience". We have actual salary range.
We must not repeat job title.
We must not include application instructions.
We must not include boilerplate like EEO.
Now produce HTML.
Structure:
About the role
At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don't always approve of what we do, but the millions of people we've entertained over the years do. Our paid ads are the front door to all of that. They're entertaining enough that people can't turn away, and clear enough about the product that they want to buy. Balancing both of those at once, every week, at scale, across dozens and dozens of new ads per week is the job.
Then maybeResponsibilities
with- items.
List responsibilities from "What you'll do" bullet points.
Let's extract:
- Own the creative roadmap
- Set and prioritize the paid creative pipeline: which products, angles, formats, and hooks get made, in what order, and why
- Concept new ads from scratch, from big campaign ideas to quick iPhone hook tests, and write scripts and copy in Shinesty's voice
- Build a real testing system: hypotheses, variables, volume, and a cadence that keeps fresh creative hitting the account and scaling
- Read the numbers and act on them
- Live in creative analytics. Know which ads are scaling and why, which are fading, and what to do about both
- Diagnose underperformers at the component level (hook, body, offer, format, landing page match) and fix them rather than just pulling them
- Turn winners into families: iterate on what's working with new hooks, cuts, lengths, formats, and angles before they fatigue
- Report clearly on what shipped, what worked, what didn't, and what's next. Our attribution runs through Northbeam and our own dashboards, not the Meta ads manager's opinion of itself
- Lead the people making the creative
- Manage and coach our in-house paid creative producer(s), designers, and editors: set priorities, review concepts and cuts, give feedback that makes the work, and the people, better
- Manage the agencies contributing ads to our account: briefs, feedback loops, performance reviews, and deciding who earns more of the budget, who should be cut, who else we should add and test with, etc
- Work hand-in-hand with our photographer/videographer, designers, editors, and media buyers so ideas move from brief to live ad without bottlenecks
- Source and direct creators, UGC, and on-set talent when the concept calls for it
- Ship, personally
- Be a strong individual contributor. Some of the best-performing ads in the account should have your fingerprints on them
- Use AI creative tools aggressively to move faster, prove concepts, and get more shots on goal
- Stay on top of what's working across Meta and the broader paid landscape, and bring it back to the team before it's stale
We can combine into list items; some are subpoints but we can keep as separate li.
Now Requirements/Qualifications: "Who you are" bullet list.
Extract:
- Left brain and right brain, both switched on. You can pitch a concept that makes the room laugh, then explain in plain numbers why it beat the control. One without the other doesn't work here
- An endless well of ideas. You have more concepts than you'll ever get to make, and it doesn't bother you to cut the weak ones. You know a good idea is worth nothing until it's scaling efficiently in our accounts
- Fluent in creative analytics and paid KPIs. Hook rate, hold rate, thumbstop, CTR, CPA, ROAS, MER, nCAC, incrementality, and especially spend as a signal. You know which ones matter for which decision, and you know when the platform's numbers are probably lying to you
- Meta-native. You know Meta creative best practices inside and out and when to call "BS" on them: what works in feed vs. Reels vs. Stories, how to structure a first 3 seconds, how to build creative for Advantage+ and broad targeting, how to keep a winner alive. Familiarity with YouTube, CTV, TikTok, AppLovin, and linear TV creative is a big plus
- A player/coach. You've managed people, agencies, or both, and you're still producing great work yourself. You give feedback that improves the ad and the person making it
- Gritty. You get things made. Sourcing talent, shot-listing, directing on set, shooting a hook test on your phone, chasing an editor for a cut, whatever it takes to get the test live this week instead of next
- Funny, with range. You can write in Shinesty's voice, and you can write in a creator's voice for a UGC script without it sounding like a brand wearing a costume. You know the difference between funny and funny-that-sells
- A clear communicator. You brief agencies cleanly, give producers direction they can act on, and report to leadership without burying the point
- Experienced. Typically 5+ years in paid creative strategy, growth creative, or performance marketing for a DTC or e-commerce brand, with real spend behind your work. Managing agencies and/or direct reports for at least some of that
Also maybe "Where the work runs" section: description of channels and measurement.
We could make a section "Where the work runs" with description.
Now Compensation And Benefits: we have salary range, hybrid schedule, relocation assistance, laptop, AI tools, medical/dental/vision, flexible PTO, flexible hours, dog-friendly office, discounted products, work with smart team.
We could split into Pay and Benefits and Schedule headings.
But guidelines: Prefer a few substantive sections over many thin ones. So maybe combine Pay, Benefits, Schedule into one "Compensation and Benefits" section.
But they gave examples of headings: Benefits, Pay, Schedule. We could still use those if we have content.
We have salary range => Pay.
We have hybrid schedule, majority days in office, relocation assistance => Schedule.
We have benefits: laptop, AI tools, medical/dental/vision, flexible PTO, flexible hours, dog-friendly office, discounted products, work with smart team => Benefits.
Thus we can have three sections.
Now ensure we don't include filler like "depending on experience" is okay.
Now produce HTML.
We must not include markdown fences.
Let's craft.
We'll start with
About the role
...
ThenResponsibilities
- ... ...
Requirements
- ... ...
Where the work runs
...
ThenPay
Salary: $90,000-$110,000, depending on experience
ThenSchedule
Hybrid schedule, majority of days in office (we have spaces in both Boulder and Denver). Relocation assistance offered if you're not already local
ThenBenefits
- Laptop plus whatever other equipment you need
- Access to any AI or other creative platforms that will make you better at your job
- Medical, dental, and vision insurance
- Flexible PTO: no accrual, take what you need
- Flexible working hours: get your work done and generate results
- Dog-friendly office
- Discounted and occasionally free products from Shinesty.com
- Work with an insanely smart, motivated, creative, and fun group of people