Paid Ads Designer

About the role

You are the creative anchor for Swell's paid media clients. You own ad creative from concept through final asset: design strategy, first drafts, revision cycles, and the production pipeline that gets variants out the door. This role requires using an AI-assisted production stack.

• You spend your hours on the work that requires judgment—concepting, client-facing creative strategy, and revision decisions—not hand-resizing 40 banner variants.
• You work directly with our Head of Paid Media and alongside contract design and video talent whose output you quality-check before it reaches a client.

What you'll own

• Creative strategy per client. You run the design strategy process for each account—competitor and market research, testing plans, and campaign concepts tied to performance data.
• Static ad design. First drafts and full campaign suites for Meta, Google, and LinkedIn.
• Data-driven creative that’s built to convert, not win awards.
• Revision cycles. Internal and client feedback rounds, managed to a standard: tight turnarounds, limited rounds, clear rationale when you push back.
• The AI production pipeline. You operate and improve our versioning/resizing workflow. When a new tool cuts production time without cutting quality, you test it and systematize it.
• Video creative direction. Scripting, storyboards, and creative briefs for video ads. Editing execution is a plus.
• Contractor quality control. Offshore and freelance design output goes through you before it ships. If it’s not client-ready, it doesn’t go out.
• Asset hygiene. Working files, final files, and folder structure stay organized and findable. The next person can pick up any account cold.

Success in the role

• Metric examples: First-draft turnaround time per request, Revision rounds per asset (target: ≤2), On-time delivery rate across active accounts, Creative test volume shipped per client per month.

Requirements

• 3-5 years designing digital ad creative (agency or in-house performance marketing)
• A portfolio of direct-response work with proven results
• Deep understanding of branding & digital buyer psychology
• Advanced proficiency in: Adobe Photoshop, Google Business Suite
• Fluency in Figma
• Experience with Adobe Premiere Pro & Creatopy / The Brief or a comparable ad production platform is a plus
• Comfort attending video calls and talking strategy with clients
• Meticulous attention to detail (typos, alignment, brand compliance)
• Strong written communication; you’ll explain creative decisions to clients and teammates in writing daily
• You can take direct feedback, give direct feedback, and hold a quality bar with contractors without drama
• You’re a voracious learner and consistently focus on your personal development
• Excellent time management skills

Tools you'll use daily

• ClickUp, Basecamp, Slack, Zoom, Google Workspace, Claude, Zapier, Swydo, Vidyard

Benefits

• A competitive salary range of $60,000 to $70,000, based on experience
• A comprehensive benefits package, including: Health, vision, and dental coverage, 401(k) with company match, Paid time off and a flexible work schedule, Paid parental leave to support your growing family

Work Environment

• At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented
• We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way
• We are a fully remote position, open to candidates anywhere in the United States
• We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work
• We offer flexibility for independent work outside of client meetings and team rituals
• Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter
• Additionally, travel will be required to attend IMPACT's conferences, held twice a year
• These events are a great opportunity to connect with clients, colleagues, and the broader community we serve
• Travel requirements will be discussed in advance, and accommodations will be provided as needed
• IMPACT is an equal opportunity employer and values diversity at our company
• We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status