Paid Ads Analyst

Campaign Management & Execution

• Build, manage, and optimize highly targeted paid campaigns across Google Ads (Search, Display, Performance Max, YouTube)
• Pioneer and manage campaigns on emerging AI search platforms, specifically ChatGPT Ads, adapting traditional search strategies for conversational AI interfaces
• Conduct thorough keyword research, audience targeting, and competitive analysis
• Continuously A/B test ad copy, creatives, bidding strategies, and landing pages to maximize ROI and lower CPA

Campaigns & Strategy

• Act as the lead point of contact for paid media clients, leading routine check-ins, strategy pitches, and performance review meetings
• Translate complex ad data into clear, actionable business insights for clients who may not have a technical marketing background
• Proactively identify opportunities to scale client accounts and pitch new platforms or strategies
• Work with the SEO and Account Management teams to coordinate marketing efforts seamlessly
• Work with Support teams to ensure tracking tasks are completed and set up

Reporting & Analytics

• Build and maintain custom reporting to track daily, weekly, and monthly performance
• Maintain strict budget pacing to ensure campaigns do not overspend or underspend, allocating budgets dynamically based on performance
• Leverage GA4 and conversion tracking protocols to ensure accurate attribution across all touchpoints

Departmental Leadership & Innovation

• Act as a key voice in the Paid Ads division of the digital marketing department, helping to shape our overarching paid media strategies and standard operating procedures (SOPs)
• Stay up-to-date with industry trends, algorithm updates, and the evolving landscape of AI in advertising, sharing insights with the broader team