Owned & Earned Sr. Associate
About the role
We’re looking for an Owned & Earned Sr. Associate to own the voice of Dollar Shave Club everywhere our brand shows up without a media dollar behind it — organic social, community, influencer, PR, and the non-traditional channels where culture actually happens. This is the role responsible for what people think and feel about Dollar Shave Club before they ever see a paid ad. You won’t just program that voice — you’ll help create it, concepting and producing the short-form video, film, and organic content that carries it. You keep the brand culturally current across our social channels, fluent in what's trending across platforms and fast enough to react. This seat lives at the top of the funnel — not as a support function for performance marketing, but as the engine of awareness and brand equity that makes everything downstream work harder. You’ll also be our ear to the ground: closest to how members and prospects actually talk about us, and responsible for routing that signal back into the brand.
Responsibilities
Own the organic and owned social voice, content calendar, and publishing across all brand-owned channels, including but not limited to Instagram, Facebook, TikTok, XRun community management — comments, DMs, and reviews — in a consistent, irreverent Dollar Shave Club voice
Grow top-of-funnel awareness and brand equity as the primary measure of success — not last-click conversion
Concept, produce, and edit content — short form video, film, and social-native formats — for organic and paid owned channels, from scrappy same-day reactive posts to bigger organic brand moments
Stay on trend and move fast — spot trending formats, sounds, and moments across social, and react in real time so DSC shows up
Partner with our PR agency to shape strategy and manage execution — media relations, press moments, product announcements, and reactive/newsjacking opportunities
Protect and grow our share of voice and earned reach across the personal care conversation
Own influencer end to end — sourcing, briefing, negotiation, activation, and measurement
Build and manage a creator roster aligned to the brand and to top-of-funnel awareness goals
Makes sure every piece of influencer content sounds like Dollar Shave Club, not like a generic brand deal
Collaborate with creators on content production — from concept and briefing through to the finished cut — so the work lands native to the platform and is unmistakably us
Run always-on social listening — sentiment, conversation, emerging trends, and competitive chatter
Synthesize member and prospect feedback and route it back to the brand team on a regular cadence
Serve as the brand's early-warning system for risk and its radar for organic opportunity
Define and own the owned/earned scorecard — awareness, engagement, earned reach and impressions, share of voice, sentiment, and influencer performance
Requirements
Bachelor’s degree in Marketing, Communications, or a related field
4+ years in organic/owned social, community management, influencer, PR, or earned media — brand-side experience strongly preferred
Proven track record building and growing brand-owned social channels and creator programs from the ground up
Hands-on experience managing PR agencies and/or running influencer partnerships end to end
Hands-on experience producing short-form video and film content — concepting, shooting, and/or editing for paid and organic social media, with examples/a portfolio to share
Experience with social listening tools and turning raw consumer signal into brand recommendations
Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
Free life insurance, short term disability and long term disability
401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
Unlimited vacation and generous sick time
Half day Fridays year-round (subject to business needs)
12 weeks of fully paid parental leave
4 weeks of fully paid disability leave
Free Dollar Shave Club Products
Monthly cell phone stipend
Skills & Capabilities
A killer instinct for brand voice — you can write and edit in a bold, irreverent, unmistakably DSC tone
Cultural fluency — you see where attention is moving before it’s obvious, and know how to show up without trying too hard
Strong editorial and content judgment across formats, platforms, and creators
Hands-on content creation chops — you can concept, shoot and edit short-form video (or give direction to those who do) and know exactly what makes something scroll stopping
Ability to synthesize messy qualitative signal — comments, DMs, reviews, coverage — into clear, actionable insight
Fluent in owned and earned metrics — awareness, share of voice, sentiment, engagement, earned reach — and skeptical of vanity numbers
Excellent communicator and cross-functional partner who can brief creators, agencies, and executives with equal ease
Self-starter with a strong bias to action who thrives in a fast-moving, test-and-learn environment