Owala Brand Marketing Associate- Core & Campaign

About the role

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style. A career at Trove Brands is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day. Come help build Owala, the #1 hydration brand in the country and one of the fastest growing consumer brands in the U.S. As a Brand Marketing Associate on the Core & Campaign team, you will help manage the product portfolio that powers the brand: the colors, patterns, product lines, and launches that show up on shelves and in carts every season.

Responsibilities

• Own day-to-day management of assigned product lines, including assortment detail, SKU setup, lifecycle tracking, and launch readiness
• Support the seasonal color, pattern, and collection calendar from concept through launch, including sampling rounds, lineup tracking, approvals, and asset coordination
• Drive new product introduction workstreams across cross-functional partners, keeping timelines, inputs, and decisions moving
• Build and maintain portfolio reporting on sell-through, velocity, and SKU and color performance, and translate it into clear recommendations
• Analyze sales data, consumer insights, and competitive activity to inform assortment, pricing, and lifecycle decisions
• Contribute to product positioning, pricing inputs, packaging direction, and retailer-facing materials
• Partner with Creative, Brand, and Community teams on campaign and product moments, including briefs, feedback rounds, and launch content
• Support Sales with product stories, assortment detail, and merchandising inputs for key customers
• Partner with Demand Planning and Operations on forecast inputs, inventory flow, and end-of-life transitions
• Maintain accurate documentation, calendars, and shared sources of truth across a high volume of SKUs and simultaneous workstreams

Requirements

• Bachelor’s degree and/or 2+ years of work/internship experience
• Background in: CPG Brand Marketing, Finance, Sales, Consulting or other leadership development program experience
• Ability to think strategically, generate creative solutions, manage multiple projects, and achieve successful business results rapidly