Jobs · Business Development · Michigan

Outside Sales Representative (CSR)

Vitan Equipment · Grand Rapids, MI · 1 mo ago
Business DevelopmentFull-time

What You’ll Do

  • Sell service contracts and coverage for forklifts and vertical products to new and existing customers in your territory.
  • Possess strong relationship-building, qualifying, and consultative selling skills; demonstrate excellent communication and negotiation abilities.
  • Closely manage prospects, opportunities, and renewals; effectively upsell preventive maintenance, extended warranties, emergency service, and remote monitoring.
  • Lead account reviews, need assessments, and solution-based proposals using the company CRM.
  • Coordinate orders, service scheduling, maintenance visits, and delivery; ensure a seamless customer experience.
  • Collaborate with Territory Managers, Service, Parts, and OEM partners; track pipeline and performance metrics.
  • Provide market insights to sharpen sales strategies and drive customer satisfaction and loyalty.

What We’re Looking For

  • Proven outside sales experience in forklift/material handling, with a track record of selling service contracts or maintenance programs.
  • Strong relationship-building, qualifying, and consultative selling skills; excellent communication and negotiation abilities.
  • Able to close service contracts, renewals, and upsell opportunities; proficient with CRM, MS Office, and quoting tools.
  • Able to manage multiple accounts and travel within the territory as needed.
  • Self-motivated, detail-oriented, and results-driven.

Preferred

  • Knowledge of forklifts, safety procedures, and preventive maintenance programs.
  • Experience tailoring service contracts and vertical product solutions.

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