Outside Sales Representative

About the role

Grimco is a family-owned wholesale distributor that has served the sign & graphics industries since 1875. We help our customers grow, because when they win, we win, and so does everyone on our team. For our sales organization, that means being on the ground with customers, building real relationships, and bringing the right products and expertise to help their businesses succeed. It's a team-oriented approach to selling — success here isn't just about individual results, it's about growing the customer, territory, and organization together.

The Apparel Sales Specialist (Outside Sales) – Northeast is responsible for driving profitable growth of Grimco’s Apparel business within the Northeast territory (CT, MA, ME, NH, NJ, NY, PA, RI, VT). The position is focused on Screen Printing, Direct to Film (DTF), Direct to Garment (DTG), and Embroidery equipment and consumables. The Apparel Sales Specialist has direct ownership of the overall Apparel sales performance within their territory. While they are expected to personally develop opportunities and build strong customer relationships, success in this role also requires effectively leveraging Grimco’s existing sales organization to accelerate growth and expand market coverage. This individual will work closely with the Director of Apparel to identify opportunities, develop target accounts, conduct customer visits, provide product and application expertise, and consistently move opportunities through the sales pipeline while maintaining disciplined CRM activity.

Success in this role is ultimately measured by the performance and growth of Apparel sales within the Northeast territory, including: Apparel revenue goals and year-over-year growth, New Apparel customers acquired, Growth of existing Apparel customers, Qualified opportunity pipeline, Opportunity win/close rate, Customer and prospect visits, Sales Representative engagement and Apparel opportunity generation, Growth across Screen Printing, DTF, DTG, and Embroidery categories.

A great Apparel Sales Specialist does more than personally generate sales — they create momentum throughout the Northeast. They know the market, the customers, and where Grimco has white space, and they’re a strong ambassador for Grimco who can walk into any account, establish credibility, and make the case for partnering with Grimco. They also understand that winning the Northeast requires the entire Grimco sales organization, and they work to make every Sales Representative in their territory better at selling Apparel — creating a territory where more reps identify opportunities, more customers view Grimco as an Apparel partner, and Grimco consistently gains market share.

Responsibilities

• Drive New Business: Identify, pursue, and win new Apparel customers across Screen Printing, DTF, DTG, and Embroidery.
• Grow Existing Accounts: Increase Grimco’s share by expanding the products, technologies, and solutions existing customers purchase, recommending solutions that improve their productivity, quality, profitability, or growth.
• Tell the Grimco Story: Clearly and confidently communicate Grimco’s story, capabilities, and value proposition. Help customers understand the value add Grimco provides.
• Develop the Sales Team: Engage and motivate