Outside Sales Engineer - Wisconsin

Key Responsibilities

• Identify and pursue new business opportunities within assigned territory.
• Conduct in-person sales calls, presentations, and product demonstrations.
• Develop and maintain strong customer and principal relationships to drive loyalty and repeat business.
• Work with leadership to execute strategic sales plans to grow market share.
• Meet or exceed established sales targets and performance metrics.
• Provide pre- and post-sales technical support for customers and internal team members.
• Manage an assigned territory with regular travel to client sites.
• Develop and maintain a pipeline of active opportunities using CRM tools.
• Plan and execute weekly schedules for prospecting, follow-ups, and account growth.
• Collaborate with principal partners and internal teams to ensure customer satisfaction.
• Maintain in-depth knowledge of product lines, applications, pricing, and promotions.
• Stay current on industry trends, market conditions, and competitive activity.
• Provide market feedback to improve product offerings and sales strategies.
• Represent the company at trade shows, conferences, and industry events.
• Document all sales activities, contacts, and opportunities in the CRM system.
• Prepare regular sales reports and territory updates for management.
• Attend sales meetings, product training, and professional development sessions.
• Ensure compliance with company policies and uphold the highest standards of professionalism.

Requirements

• High school diploma or equivalent required; Bachelor’s degree in engineering or related field preferred.
• 2–5 years of outside sales experience, preferably industrial B2B.
• Proven track record of achieving or exceeding sales targets.
• Experience selling process measurement instrumentation (flow, level, pressure, temperature), liquid and gas analytics, and/or data acquisition equipment highly desired.
• Strong technical aptitude with ability to understand, present, and troubleshoot complex products or systems.
• Excellent interpersonal and communication skills, both verbal and written.
• Ability to build rapport quickly and foster long-term customer relationships.
• Strong presentation, negotiation, and closing skills.
• Self-motivated, results-driven, and highly organized.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• CRM software experience (Salesforce, HubSpot, Zoho, or equivalent).

Skills & Competencies

• Strong technical aptitude with ability to understand, present, and troubleshoot complex products or systems.
• Excellent interpersonal and communication skills, both verbal and written.
• Ability to build rapport quickly and foster long-term customer relationships.
• Strong presentation, negotiation, and closing skills.
• Self-motivated, results-driven, and highly organized.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• CRM software experience (Salesforce, HubSpot, Zoho, or equivalent).