Outside Sales

Sunstate Equipment Co. values safety and people, offering a supportive work environment with growth opportunities.

About The Role

The Outside Sales Representative (OSR) grows revenue and market share by acquiring new business and expanding relationships within existing accounts. This role focuses on providing equipment rental solutions through consultative selling, proactive prospecting, and strong territory and account management. The OSR builds credibility as a trusted advisor by demonstrating deep product knowledge, professional communication, and consistent follow-up.

Responsibilities

• Proactively identify, pursue, and secure new business opportunities to grow revenue and market share
• Build and manage a healthy sales pipeline through disciplined prospecting and lead conversion
• Develop and execute territory plans to strategically prioritize and maximize customer coverage
• Establish and maintain strong, professional relationships with customers through regular engagement at jobsites and offices
• Educate customers on Sunstate’s products, services, and applications to support their operational needs
• Present compelling proposals and negotiate pricing that balances customer value with Sunstate’s financial objectives
• Demonstrate confidence and skill in closing deals across all customer segments
• Use CRM to document daily activity, manage follow-ups, and track trends; ensure accurate and timely entries
• Collaborate with internal teams (Dispatch, Branch Managers, Sales Leaders) to ensure customer satisfaction and seamless execution
• Resolve customer concerns with urgency and professionalism, ensuring long-term relationship strength
• Stay informed on industry trends, competitors, and local market dynamics
• Attend and participate in professional associations and networking events to increase brand visibility
• Maintain compliance with all Sunstate policies, safety standards, and operational procedures
• Occasionally support equipment deliveries and pickups, including loading/unloading and transportation

Requirements

• Strong understanding of Sunstate’s equipment and service offerings or ability to learn quickly
• Comfortable navigating job sites and interacting with various customer types (field, office, decision-makers)
• Excellent verbal and written communication skills; able to tailor messaging and present solutions effectively
• Skilled in consultative selling, negotiation, and closing techniques
• Highly self-managed with strong time management, planning, and organizational abilities
• Proficient in CRM and Microsoft Office Suite; able to use mobile devices to manage tasks and communication
• Demonstrated resilience and adaptability in fast-paced, competitive environments
• Ability to frequently climb into/out of trucks and equipment trailers; able to lift up to 50 lbs. regularly and 90 lbs. occasionally
• Must be 21 years of age or older with a valid driver’s license and an acceptable driving record
• Ability to obtain and maintain a DOT medical card
• Must adhere to drug and alcohol testing policies

Qualifications

• High School/GED preferred but not required
• No specific degree required
• 2-4 years of relevant experience

Benefits

• Competitive base wage + uncapped commission opportunity
• Medical, dental, and vision insurance, including plans with no employee premiums (plus HSA options with employer contribution)
• 401(k) with company match
• Company-paid life, short-term, and long-term disability insurance
• Paid time off, paid holidays, and sick time
• Weekly pay
• Employee Assistance Program and wellness resources
• Uniform, work boot, and tool programs (role dependent)
• Employee recognition programs and growth opportunities
• Company truck, cell phone, and laptop provided
• Baby Bonding and My Holiday vacation time
• Discounts on movie tickets, cell phone bills, and more

Why Choose Us?

At Sunstate, every employee is valued, respected, and fairly compensated. We foster a close-knit work-family environment where employees feel safe, comfortable, and heard. We promote from within, allowing employees to explore different passions and develop valuable, marketable skills. Sunstate is a proud Second Chance employer and an equal-opportunity employer that welcomes candidates from diverse backgrounds and cultures.