Outside Commercial Sales Representative

About the role

The Outside Commercial Sales Representative is responsible for maintaining and growing an assigned commercial sales portfolio by identifying new business opportunities, nurturing existing accounts, and delivering exceptional customer service. This role actively executes the commercial sales process, conducts in-person visits, and partners closely with store teams to drive B2B success across the territory.

Responsibilities

Sales and Business Development

• Grow assigned territory by identifying, qualifying, and securing new commercial customers.
• Develop and execute account-specific action plans to increase sales volume and customer engagement.
• Conduct outbound cold calls and schedule appointments to generate new leads.
• Assign qualified prospects to the appropriate commercial sales portfolio.
• Support and execute all phases of the commercial sales process, providing feedback for continuous improvement.

Customer Relationship Management

• Build and maintain long-term relationships with commercial customers.
• Collaborate with stores to ensure seamless order processing, delivery, and service.
• Prepare and present tailored product and service proposals; follow up to secure commitments.
• Promote the use of B2B ordering solutions where appropriate.
• Reactivate lost or inactive customer accounts through proactive outreach.
• Deliver commercial training to store teams as needed to enhance customer support.

Reporting and Analysis

• Review sales and activity reports regularly to identify trends and action opportunities.
• Complete annual competitive analysis to inform territory strategy.
• Track and report customer interactions, opportunities, and outcomes through CRM.