Outreach Specialist, Vision Resource Center, Success Center

About the role

The Outreach Specialist will lead integrated communications, marketing, and user engagement efforts for the California Community Colleges' Vision Resource Center (VRC).

Responsibilities

• Blend strategic program communications planning, content and campaign execution, community moderation and training, stakeholder engagement, and analytics-driven optimization to grow adoption and deepen value for colleges, districts, and system professionals.
• Partner with senior and cross-functional leaders to shape VRC Outreach Specialist strategies aligned with Vision 2030 priorities.
• Create and distribute integrated campaigns (email, newsletters, web, flyers, slide decks, and internal updates).
• Maintain the public-facing VRC website (WordPress) and contribute to the Universal Website initiative with a user-centered, accessible approach.
• Coach, train, and support VRC community moderators and event managers; maintain select systemwide communities and events.
• Present regularly to end users on VRC value and functionality; manage new requests for systemwide communities and events.
• Represent the VRC at key events and collaborate with teammates to drive measurable outcomes from participation.
• Track and analyze engagement using Google Analytics, Cornerstone Reporting 2.0, and dashboards to inform strategy and content optimization.
• Leverage SEO and analytics best practices to elevate engagement and reach.

Requirements

• Relevant BA/BS, equivalent work experience, or a combination of both.
• Minimum of two (2) + years of full-time program experience required.
• Demonstrated experience with Agile project management expectations.
• Experience training adult learners preferred.
• Experience working in a learning management system (Cornerstone preferred).
• State or national level work preferred.
• General knowledge of the California community colleges and higher education issues.
• Able to have work be informed by a system view of the California community colleges and the CCC Chancellor’s Office.

Qualifications

• Capable of having work be informed by a system view of the California community colleges and the CCC Chancellor’s Office.
• Strong desire to impact and change people’s lives for the better.
• Innovation, creativity, collaboration, and entrepreneurship encouraged.

Skills

• Strategic Communications
• Content Creation
• Community Management
• Analytics & Reporting
• SEO Best Practices
• Agile Project Management
• Training Adult Learners
• Learning Management System (Cornerstone)

Benefits

• Competitive compensation
• Generous PTO and holidays
• Medical, dental, and vision plans
• Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
• Employee Assistance Program (EAP)
• Wellness offerings
• CalPERS retirement program and optional 403(b) and 457 Retirement plans
• Tuition reimbursement
• Public Service Loan Forgiveness certified employer