Outreach & Sales Director

Part-time position based primarily in the community, with significant time devoted to working with external referral resources. Schedule includes 48 hours every two weeks and weekends as needed.

Responsibilities

• Establishes and supports a sales and marketing plan aimed at full occupancy:
  • Works with corporate marketing department to design and coordinate marketing & sales plans/initiatives
  • Develops and maintains effective, on-going relationships with external referral resources
  • Creates and maintains system for generating new leads
  • Follows Ebenezer Sales System guidelines
  • Ensures that marketing materials are current and available
  • Obtains and analyzes competitive pricing and market area trend information as it relates to the senior housing community
  • In conjunction with the Executive Director and Corporate Marketing Consultant, develops and maintains marketing budgets
  • Schedules and conducts tours
  • Makes recommendations for web content and changes
  • Implements pre-closings and closings of unit sales
  • Maintains database on current residents
  • Maintains current Occupancy Reporting requirements
  • Manages wait list
• Promotes positive customer relations:
  • Provides guidance and resources to residents/tenants/families with their transition into and out of their home
  • Creates and maintains positive on-going relationships with customers including prospects, residents, families and professionals
  • Develops and maintains database of contacts, up-to-date records, and tracking per community requirements
  • Builds awareness about community with referral sources and other groups
  • Assists residents/tenants with their transition into and out of their home
• Serves as resource to residents/tenants and families seeking information:
  • Prepares or obtains materials from community resources and program files
  • Identifies and works with community resources to provide information and educational sessions
  • Organizes referral events, i.e. CEUs, seminars, hosting referral and community events

Requirements

• 3 years proven success in sales, occupancy development, housing, real estate, or business development or 5 years senior living experience
• Strong communication, organizational and problem-solving skills

Preferred Qualifications

• B.S./B.A. in Marketing/Communications
• 4 years Senior living or healthcare sales experience
• Proficiency in Microsoft Office (Word, Excel, PowerPoint), email marketing platforms, and social media for community outreach and professional engagement
• Knowledge of CRM platforms (experience with senior living CRMs such as Eldermark, Sherpa, Yardi, or similar strongly preferred) for lead tracking, pipeline management, and occupancy reporting
• Aging Services of Minnesota Sales and Marketing Certificate

Benefits

• Medical, dental, and vision plans
• Life insurance
• Short-term and long-term disability insurance
• Paid time off (PTO) and Sick and Safe Time
• Tuition reimbursement
• Retirement plan
• Early access to earned wages