Outbound Sales Development Representative (PST/MST Time Zones)

About the role

As part of ABC’s Revenue Operations team, the Outbound SDR plays a vital role in building a predictable, repeatable engine for net-new pipeline generation. This role is focused on proactive outreach into high-value ICP accounts—creating qualified demand where none currently exists. Reporting to the SDR Manager, this role partners closely with Account Executives and GTM leadership to source strategic opportunities that convert to revenue. Success in this role is measured by pipeline impact, conversion quality, and consistent execution—not raw activity.

Responsibilities

• Conduct outbound prospecting into a defined set of ICP accounts using a structured, multi-touch approach (email, phone, social).
• Research and enrich accounts and contacts aligned to ICP and segment priorities.
• Generate sales-qualified leads (SQLs) and sales-accepted leads (SALs) monthly.
• Deliver clean, context-rich handoffs to AEs with clear use case, buyer pain, and next steps.
• Influence closed-won opportunities monthly that originated from outbound-sourced leads.
• Maintain high-quality CRM hygiene—updating notes same day, ensuring no unworked or stale tasks.
• Ensure ≥80% of sourced SQLs match ICP; maintain a ≤25% no-show/cancel rate.
• Partner with AEs to align outreach strategies, feedback loops, and pipeline priorities.

Requirements

• 2–4 years of outbound sales or prospecting experience (B2B SaaS preferred).
• Ability to research accounts, identify pain, and craft personalized outreach.
• Consistent execution of structured cadences across phone, email, and LinkedIn.
• High accountability to performance KPIs and conversion metrics.
• Excellent communication skills and the ability to articulate complex solutions.
• Proficiency with CRM and prospecting tools (Salesforce, Outreach/Salesloft, ZoomInfo, LinkedIn Sales Navigator).
• Highly coachable, open to direct feedback, call reviews, and ongoing skill development.

Qualifications

• Experience building outbound programs or testing messaging strategies.
• Understanding of buyer journey and qualification frameworks (e.g., SPIN, BANT, MEDDPICC).
• Strong partnership experience with Account Executives.
• Interest in data enrichment and pipeline strategy.
• Success in a remote or distributed sales team environment.
• Passion for Health & Fitness
• Previous Fitness Operator experience

Benefits

• Purpose-led company with a Values-focused culture—Best Life, One Team, Growth Mindset
• Open PTO policy with flexibility in how and when you take time off
• Days of Disconnect—once per quarter, a collective day off around the globe
• Parental & Pawternity Leave
• Quarterly fitness reimbursement
• Medical, Dental, and Vision coverage
• Employee Assistance Program
• Premium Calm App subscription for you and up to 4 dependents over the age of 16

Pay

The pay range for U.S.-based candidates for this position is $38,000 – $50,800 USD annually. Your recruiter can share more about the specific salary range for the job location during the hiring process. Certain positions are eligible for additional forms of compensation such as bonuses and commissions.