Outbound Marketing Engineer

About the role

The role is part of a larger effort to reinvent marketing at Middesk, a company that uses AI to transform business identity verification. This role focuses on building Middesk's outbound engine, including systems, targeting, creative GTM plays, and leveraging AI and automation.

Responsibilities

• Build outbound growth programs across ABM, email, LinkedIn, events, and targeted campaigns
• Develop AI-enabled prospect research and personalization workflows that scale without losing specificity
• Partner with the sales team to build systems and messaging that make them faster and more effective
• Create segmentation, targeting, and account intelligence infrastructure grounded in real signal
• Analyze and optimize outbound performance
• Create creative GTM experiments, event-based targeting, and breakout campaign moments

Requirements

• 2–5 years of experience in growth marketing, demand generation, ABM, or outbound strategy, preferably in B2B SaaS or fintech
• A strong understanding of outbound systems, personalization mechanics, or SDR workflows
• A builder mentality, creating infrastructure and processes rather than just executing tasks
• Resourceful and execution-oriented, comfortable moving forward even when details are incomplete
• Strong communication and messaging instincts
• Excitement for tooling, automation, and modern approaches to GTM

Bonus points

• Experience at companies like Ramp, Mercury, Brex, Clay, Rippling, or Deel
• Hands-on experience with tools such as Clay, Apollo, HubSpot, Outreach, or outbound automation platforms
• Experience building AI-enriched prospect research or agentic outbound workflows
• Strong creative instincts around campaigns, events, or account-based engagement