Outbound Content Specialist

About the role

Our Specialist program is designed for college students and recent graduates to build a future career in marketing or design. Specialists work 25–35 hours per week (part or full-time with a daily hour lunch break), collaborating with full-time employees on both client work and internal projects at Online Optimism.

As an Outbound Content Specialist, you’ll gain:

• Real, hands-on experience working on live client accounts—not practice projects.
• The opportunity to build your SEO, content writing, or email marketing portfolio.
• Insight into how a link goes from a cold pitch to a published citation.
• The chance to see your writing distributed to real subscriber lists and measure its performance.

Requirements

You should have:

• Strong writing skills, especially the kind that make a stranger want to reply.
• Comfort with research and the patience to dig for the right contact.
• Organizational skills and attention to detail, since outreach lives and dies by follow-up.
• An interest in SEO, content writing, or email marketing, and a willingness to learn what you don’t know yet.
• Reliability and consistency across multiple client accounts at once.

What excites you

• Pitching a range of industries, from national brands to local New Orleans businesses.
• Getting a “yes” from a publication and watching the link go live.
• Writing newsletters people actually open, then figuring out why they did.
• Owning a measurable piece of client work you can point to later.

Program features

Real Work, Real Experience

You’ll spend your time working on real assignments and projects, collaborating with full-time Optimists, and handling tasks independently. You’ll leave with a complete portfolio of work and strong examples for future interviews.

Cold, Hard Cash

Specialists earn $17/hour. For those still in school, we assist with obtaining college credit. We also cover tickets to networking events and educational lunches.

Launch Your Career

A majority of our full-time team started as Specialists, and many alumni go on to work at top digital marketing agencies.

An Optimistic Culture

• Casual dress code
• Remote and in-office happy hours
• DEI learning through webinars and courses
• Wellness challenges
• Affinity groups
• Book club
• Networking opportunities

Pay

$17 per hour.

Schedule

25–35 hours per week, part or full-time, with a daily hour lunch break.