OTC CARICAM Marketing Lead

About the role

We are seeking a Product Brand Management Cx Manager to drive robust customer insights and deliver promotional effectiveness. Key responsibilities include developing strategic direction, leading market activation planning, managing P&L, driving innovation, and collaborating with sales and agencies.

Responsibilities

• Develop, adapt, and refine strategic direction for brand, grounded in consumer and customer insights
• Lead the development of annual market activation planning focused on 3-year growth drivers, demonstrating strong leadership of brand centric cross-functional teams
• Accountable for the delivery of annual brand Profit & Loss (P&L), including sales and profit results, and actively manage budget items
• Support and mentor junior marketing associates on the marketing team
• Manage brand equity through successful deployment and localization of global toolkits
• Drive innovation strategy through flawless execution of global innovation vision board
• Manage agency and cross-functional relationships at both local and global levels to deliver breakthrough results, ensuring that the region’s needs are addressed within the global matrix
• Drive superior execution of programs and plans to bring the brand strategies to life, including for media, creative development, and digital programs
• Collaborate with the sales team to drive strong customer engagement and in-store support
• Drive accountability, tracking results on key brand and programs, recommending course correction as necessary based on performance versus Key Performance Indicators

Qualifications

• Bachelor’s degree
• 5+ years of brand marketing experience in Consumer Products or Over-the-Counter (OTC) marketing
• Experience delivering insights-based consumer communications and brand share growth
• Experience in large scale new product launches; collaboration with global teams; delivering results in a matrix organization

Preferred Qualifications

• Master’s degree
• Strong financial capabilities and business acumen
• Experience working in a fast-paced, entrepreneurial environment
• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

Why Haleon?

Haleon is a purpose-driven company committed to delivering better everyday health with humanity. Our Win as One framework guides our decision-making, strategy, and culture. The successful candidate will demonstrate the following capabilities:

• Consumer first, always: Engage key business counterparts and operational stakeholders to deliver operational execution of Haleon strategies related to eCommerce activities, always putting the consumer first.
• Collaborate for impact: Establish and maintain relationships with critical groups to ensure customer knowledge is utilized to inform and deliver on the eCommerce roadmap, collaborating for impact.
• Unlock value, at pace: Drive business process improvement throughout the commercial and operational support teams, unlocking value at pace.
• Grow myself and others: Continuously look for opportunities to learn, build skills, and share learning, growing yourself and others.

Job Posting End Date: 2026-07-31