Optima Marketing & Product Development Intern (Summer 2027)
Clarios · Glendale, WI · 4 wk ago
On-siteMarketingVolunteer
Clarios is the force behind the world’s most recognizable car battery brands, powering vehicles from leading automakers such as Ford, General Motors, Toyota, Honda, and Nissan. With 18,000 employees worldwide, the company develops, manufactures, and distributes energy‑storage solutions while recycling up to 99 % of battery materials, positioning itself as a sustainability leader.
Responsibilities
- Support priority brand, consumer insight, product development, and launch initiatives for the OPTIMA business.
- Partner with Marketing, Product Management, Sales, Engineering, and agency teams to turn data and customer feedback into practical insights and coordinate campaign and product‑launch support activities.
- Plan and execute digital, retail, event, sponsorship, and experiential marketing programs.
- Coordinate marketing content, assets, timelines, approvals, and performance inputs with internal teams and agency partners.
- Conduct research on consumer needs, competitive products, market trends, pricing, messaging, and adjacent‑category opportunities.
- Support product concept evaluation, business‑case inputs, positioning, commercialization, and launch‑readiness activities.
- Manage product information, specifications, claims, content, samples, and milestone tracking across workstreams.
- Analyze consumer reviews, event feedback, surveys, retailer input, and other voice‑of‑customer sources.
- Create competitive comparisons and translate findings into concise recommendations for marketing and portfolio decisions.
Requirements
- Currently enrolled as a full‑time student at an accredited U.S. college or university.
- Pursuing an undergraduate degree in Marketing, Business, Product Management, Engineering, Data Analytics, Communications, or a related field.
- Strong analytical, problem‑solving, organizational, and written and verbal communication skills.
- Proficiency in Microsoft Excel and PowerPoint; experience with Power BI or other analytics tools is a plus.
- Interest in automotive, powersports, marine, off‑road, performance, or enthusiast markets (preferred but not required).
- Ability to be in the greater Milwaukee area during the summer.
- Limited travel may be required for customer visits, events, product activities, or team meetings.
- Authorization to work in the U.S. without sponsorship now or in the future.
Schedule
Summer 2027 internship, up to 40 hours per week. Hybrid work model – remote workspace required with optional office attendance; regular virtual contact with supervisor/team.
Benefits
- Global market strength and worldwide market‑share leadership.
- HQ location with LEED‑certified sustainability features, full‑service cafeteria, and workout facility.
- Recognition as one of 2026’s Most Ethical Companies by Ethisphere (fourth consecutive year).
- Opportunity to contribute to sustainable transportation and battery‑recycling initiatives.