Online Sales Consultant

About the Role

Responsible for timely follow-up of all Internet leads with the goal of scheduling in-person appointments in communities. Coordinates all electronic marketing efforts and ensures the accuracy of information on the website.

Responsibilities

• Meet or exceed monthly conversion targets.
• Provide excellent customer service.
• Promptly respond to all inquiries utilizing email, phone, text, and mail as appropriate.
• Assess lead’s needs and preferences to determine the appropriate community and product.
• Schedule appointments for leads at the appropriate community.
• Provide information regarding the community and surrounding area.
• Supply the Sales Team with all information about the lead’s needs and preferences to ensure a warm and smooth transfer.
• Provide referrals to lenders and other resources as needed.
• Communicate appointment details to the lead, including time, date, location with driving directions, name of sales consultant, and direct phone number for the sales consultant.
• Audit division and community web pages regularly.
• Submit website changes to the corporate marketing group.
• Demonstrate thorough knowledge of DRB practices and products.
• Oversee electronic marketing efforts, including eblasts to leads, prospects, and real estate agents.
• Follow up with leads after appointments to close the loop and, in coordination with the sales consultant, determine next steps.
• Act as a resource to the sales team by sharing lead information and feedback.
• Attend and participate in sales meetings.
• Maintain tracking records, including lead information, appointments scheduled and kept, and sales resulting from appointments.
• Report metrics regularly to the leadership team, including the number of leads, conversion of leads to appointments, percentage of appointments kept, conversion of kept appointments to sales, and conversion of leads to sales.
• Enter all pertinent information into CRM, including records of all interactions with leads.
• Visit communities regularly to establish strong working relationships with the sales team and ensure accurate and timely knowledge of product and location.
• Manage inbound phone calls as directed by the leadership team.
• Perform other duties as assigned by management.