On Premise Event Specialist (Northeast)

About the role

The On-Premise Festival and Third-Party Event Specialist plays a critical role in bringing Red Bull’s national festival and third-party event strategy to life by positioning the brand at the center of regionally and nationally relevant music festivals and third-party events.

Responsibilities

• Market Trends and Insights: Keep a strong pulse on New York City’s high-volume event landscape, including emerging promoter trends, festival opportunities, venue activity, and cultural moments, while sharing key insights with regional and national leadership to guide consumer analysis and inform business strategy.
• Mapping and Forecasting: Map and forecast all music festivals and third-party events in your territory.
• Partnerships: Align and negotiate festivals and events within the territory based on regional hunting lists and approved budgets, while building and maintaining strong relationships with New York-based promoters, venue operators, concessionaires, production partners, and sponsorship teams.
• On-Site Execution: Manage the planning and execution of high-volume Northeast festival and third-party event partnerships across key venues, promoters, and cultural moments.
• Business Planning: Support the collaborative business planning process with regional teams.
• Festival Segment and Marketing Framework: Work with the F&E team and other departments to successfully execute a variety of festivals and events, including 10+ festivals and 200+ third-party events annually.

Requirements

• 2+ years of experience in live event production and experiential marketing, with proven festival experience.
• Strong problem-solving skills and ability to make decisions in fast-paced live event environments.
• Experience in strategic planning and orchestration of multi-layered event programs at music festivals and events.
• Experience with financial and vendor management.
• Strong negotiation and stakeholder management skills.
• Long-standing relationships and a respected reputation with festival and event promoters, vendors, and industry leaders in New York.
• Experience managing $200K+ budgets and multiple projects simultaneously.
• Deep understanding of the festival and event landscape.
• Strong organizational and communication skills, including presenting and coaching.
• Confident, collaborative leader who fosters team culture and gains buy-in from key partners.

Qualifications

• Must be willing to live in New York City, with the ability to travel 50% of the time to other markets in the Northeast Region.
• Comfortable managing multiple events, partners, and deadlines at the same time.
• Able to identify opportunities that drive brand visibility, consumer engagement, and business impact.

Skills

• Strategic Planning
• Event Management
• Financial Management
• Vendor Management
• Collaboration

Benefits

• Comprehensive Medical, Dental and Vision Plans
• 401k Match
• Family Leave
• PTO & Paid Holiday Schedule
• Pet, Legal, and Life Insurance
• Tuition Reimbursement