On-Premise Activation Specialist

About the Role

We are currently hiring for multiple On-Premise Activation Specialist positions within a designated market. This field-based role uses local relationships, community connections, on-premise experience, and social influence to create authentic consumer and trade experiences that build advocacy, generate trial, increase brand visibility, and support consumer demand for a premium spirits portfolio. This is not a sales role; the Activation Specialist supports established customer and market priorities through activation while providing observations, feedback, and field insights.

Must be based within a 30-minute commuting distance of the assigned market.

Responsibilities

• Legal and Compliance Accountability
  • Execute all programming in accordance with applicable legal requirements, responsible marketing standards, client marketing codes, and agency policies.
  • Ensure activation activity, consumer engagement, social content, product handling, and point-of-sale materials remain within approved program guidelines.
• Activation Execution
  • Prepare for and execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
  • Deliver programming according to approved objectives, activation standards, timelines, and budgets.
  • Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
  • Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
  • Maintain a consistently high standard of execution and consumer experience.
• Consumer and Trade Engagement
  • Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand.
  • Recruit relevant consumers, trade members, and community groups to participate in designated activations.
  • Build bartender and trade engagement through credible, relevant, and educational brand experiences.
  • Use local knowledge and community connections to help programming feel culturally and contextually relevant.
• Market Relationships and Collaboration
  • Build productive working relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff.
  • Support established customer and market priorities while respecting defined account-ownership and communication protocols.
  • Represent the client’s brands and Enthuse professionally and responsibly in the market.
  • Maintain proactive communication with the Field Activation Manager regarding activation status, field needs, risks, and opportunities.
• Social Engagement and Amplification
  • Support approved social media activity that extends the reach and relevance of activations.
  • Encourage appropriate audience engagement, sharing, and amplification in accordance with client and legal guidelines.
  • Use an authentic social presence and local network to help drive awareness and attendance for designated programming.
  • Capture approved content and activation highlights for agency and client reporting.
• Field & Activation Insights
  • Observe and report relevant consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends.
  • Provide timely activation feedback and recommendations to the Field Activation Manager to help improve future programming.
  • Capture success stories and examples that clearly demonstrate activation impact.
• Agency Accountabilities
  • Complete accurate and timely management of agency initiatives including budget and expense management and all reporting responsibilities.
  • Participate in required brand, compliance, agency, and professional-development training.
  • Maintain assigned point-of-sale materials, activation assets, product, and warehouse inventory.
  • Follow all agency operating procedures, communication protocols, and performance expectations.

What Success Looks Like

• Consistent delivery of assigned activation activity against approved calendars and execution standards.
• Strong consumer and trade participation, including attendance relative to recruitment goals.
• Authentic, high-quality brand experiences that build consumer demand and trade advocacy.
• Increased brand visibility and social engagement within designated accounts and communities.
• Accurate, complete, and timely reporting, expense management, and insight capture.
• Effective communication of activation results, market observations, and success stories.
• Positive feedback from the Field Activation Manager, agency leadership, client market teams, account partners, and activation audiences.
• Demonstrated professionalism, reliability, compliance, and accountability in the field.

Requirements

• Must be 21 years or older.
• Demonstrated strong oral, written, and interpersonal communication skills.
• Strong organizational skills, and attention to quality, detail, and accuracy.
• Must live in assigned territory and be willing to travel throughout.
• Must have valid driver's license, registered and insured vehicle with clean driving record/background check.
• 3+ years of experience in beverage alcohol, hospitality, or events.
• Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
• Experience evaluating trade programming, activations, and competitive supplier activity.
• Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
• Ability to tailor communications for a variety of on-premise environments.
• Strong budget management skills.
• Ability to work flexible hours and travel including nights and weekends.
• Desire for mentorship and willingness to contribute to team culture.
• Bilingual (English and Spanish-speaking) a plus.
• Manage administrative tasks with attention to meeting agency compliance guidelines and standards.

Physical and Scheduling Requirements

• This is a field-based role that requires regular work in on-premise environments.
• Evening, weekend, and holiday availability may be required based on activation schedules.
• Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
• Must be able to perform physical tasks associated with the role, including moving materials, equipment, and supplies as needed.
• Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods as required by the position.

Pay

The base compensation range for this job classification is between $75,000.00 and $90,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

Benefits

• Medical, Dental, and Vision coverage.
• 401k with company match.
• Paid time off (PTO).
• Incentive opportunities.