Omnichannel Growth Manager
TD · Mount Laurel, NJ · 1 mo ago
HybridMarketingFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must remove boilerplate. Must preserve all substantive info.
We need to parse the posting.
Key info:
- Work Location: Mount Laurel, New Jersey, United States of America
- Hours 40
- Pay Details $91,000 - $136,240 USD
- TD is committed to providing fair and equitable compensation... (some text about compensation policies)
- Line Of Business Product Management
- Job Description: The Omnichannel Growth Manager oversees... (description)
- Depth & Scope: bullet list of responsibilities (many)
- Education & Experience: Undergraduate degree or product management certificate and/or 7+ years relevant experience; previous product experience typically required; advanced knowledge... etc.
- Employee/Team Accountabilities: bullet list of responsibilities (team)
- Physical Requirements: list of percentages etc.
We need to produce sections: About the role (maybe summary), Responsibilities (list), Requirements (maybe education/experience), Qualifications (maybe skills?), Skills (maybe abilities), Benefits (maybe none?), Pay (we have pay range), Schedule (hours 40). Also maybe Location? Not a heading but could be in About the role paragraph.
We must not create sections with filler like "commensurate with experience". Pay details we have actual numbers, so include Pay section. Schedule: Hours 40 => we can include Schedule section with "40 hours per week". Benefits: Not explicitly stated besides generic "Growth opportunities and skill development are defining features..." maybe that's benefits? But it's vague. The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. Benefits: there is mention of "Growth opportunities and skill development are defining features of the colleague experience at TD." That's somewhat benefit but not explicit benefits like health insurance etc. Might be considered benefit? Safer to not include Benefits unless explicit. There's no explicit benefits list. So omit Benefits.
Now we need to extract responsibilities: The Depth & Scope section includes many bullet-like sentences (starting with verbs). Also the Employee/Team Accountabilities includes bullet-like sentences. Also the Job Description paragraph includes overview.
We should combine responsibilities into a
- list. Must preserve all substantive info; do not invent or summarize away detail. So we need to list each responsibility as separate
- . However there are many sentences; we need to split them appropriately. We must not include boilerplate like "The above statements are intended to describe the general nature..." etc. Also remove "Who We Are" etc. We need to keep location and hours maybe in About the role paragraph. Let's parse responsibilities from Depth & Scope: List each sentence (starting with a verb). I'll copy them: - Lead the modernization and digitization of customer acquisition programs, transforming traditionally paper-based account opening processes into seamless digital experiences. - Partner with Digital, Marketing, Operations, Compliance, Risk, and Audit teams to design, implement, and scale innovative acquisition solutions. - Drive the development and rollout of digital application journeys, including QR code-enabled account opening experiences. - Manage cross-functional initiatives from concept through execution, ensuring projects are delivered on time and aligned with business objectives. - Serve as the primary project lead across multiple acquisition programs, coordinating stakeholders and facilitating successful implementation. - Monitor and analyze program performance, identifying opportunities to improve customer acquisition outcomes and operational efficiency. - Support the execution of direct mail and digital marketing campaigns by partnering with Marketing teams on strategy, creative reviews, and campaign optimization. - Ensure all customer communications, marketing materials, and disclosures meet regulatory, compliance, and audit requirements. - Identify and mitigate risks throughout the product and program lifecycle while maintaining a strong control environment. - Contribute to the relaunch and ongoing enhancement of customer acquisition programs to drive growth across both in-person and digital channels. - Accountable for either a single major functional area with a mass or niche product/segment suite and moderate level of complexity with a range of complex attributes - Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations - Provides expertise and advice on unique distribution issues (i.e. primarily 3rd party channels) for niche/customized products/segments - Has advisory/consultative accountability for functional areas that are not directly managed - Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions - Uses sophisticated analytical thought to exercise judgement and identify solutions - Impacts the achievement of sub-function or business line objectives within the area accountable for - Develops and maintains a robust understanding of the regulatory requirements, customer, market, and industry to deliver product and process innovation to improve the value proposition - Develops and implements products/policies and procedures in such a way that it enhances the end to end customer experience (including training, enhancement and irritant reduction) while achieving business objectives - Oversees and ensures the clear and effective delivery of products and services to the customer - Acts as a Subject Matter Expert for product-related inquiries - May lead business plans leveraging Acquisition and Segments teams to increase new account growth and track P&L impact - Liaises with partners (i.e. Marketing, Phone Channel, Retail) to understand industry and customer trends; Analyzes challenges and identifies areas of opportunity through customer research, focus groups, and external secondary research; Facilitates ideation sessions and builds necessary business cases for NPD, identifying solutions and building stronger plans for growth - Builds and maintains effective relationships with sales distribution, key internal stakeholders and/or external partners to ensure that customer needs are considered in strategic decisions and in the development of options, solutions and alternatives - Leads and facilitates problem solving sessions with partners and vendors - Designs end to end process for development, implementation, use, reporting and feedback on developed products and segments - Directs and coordinates market research to determine underlying customer needs – input to development process - Participates in the day to day management of the product(s), identifying and implementing product features and enhancements, providing business case support of recommendations and assisting in the strategic development of new initiatives - Adheres to enterprise frameworks or methodologies that relate to activities for own business area - Delivers financial results for the product/product suite via operation of all available levers: pricing, margin, volume etc., creates and delivers business cases to achieve strategic business results (acquisition, retention, customer experience, engagement and market share) - Supports Senior Management as a subject matter expert for the product(s) portfolio through all forms of written and verbal presentations, (product reviews, planning and forecasting, strategic review sessions) - Conducts ongoing industry and competitive analysis to obtain market insights and ensure Acquisition Teams are kept informed of matters to be competitive and win in the marketplace - Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques - Refines product management strategies through detailed analysis of the P&L, ongoing competitive research and review of marketing/risk management tactics - Ensures effective product policies and processes are established to support business processes align with risk appetite - Oversees product management deliverables within budget and as per the approved product plan, working with business partners to develop the content of those deliverables - Champions the development of the annual business plan and the monthly/quarterly forecast process - Contributes to and supports partner led projects as identified - Participates and collaborates on initiatives with internal and external service providers (IT, operations, legal, compliance, marketing etc.) to ensure the product meets TDBG objectives and standards - Identifies and manages risks (market, credit, operational) associated with the product/segment - Develops/maintains productive working relationships with distribution channel owners - Is knowledgeable of and complies with Bank and Industry Codes of Conduct - Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite Now Employee/Team Accountabilities list: - Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest - Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit - Participates in personal performance management and development activities, including cross training within own team - Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities - Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices - Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships - Contributes to a fair, positive and equitable environment that supports a diverse workforce - Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally We need to combine these into responsibilities list. Ensure we don't duplicate. Some may overlap but we keep all. Now Requirements/Education & Experience: - Undergraduate degree or product management certificate and/or 7+ years relevant experience - Previous Product experience typically required - Advanced knowledge of and ability to conduct product research, product analysis and development, forecasting, pricing, competitive intelligence - Knowledge of current and emerging competitor and market trends - Ability to lead, plan, implement and evaluate program/project activities to ensure completion of product initiatives - Ability to forecast and contribute to strategic direction of the product management function and provide advice to senior leadership - Ability to communicate effectively in both oral and written form - Ability to work collaboratively and build relationships across teams and functions - Ability to work successfully as a member of a team and independently - Ability to exercise sound judgement in making decisions - Ability to analyze, organize and prioritize work while meeting multiple deadlines - Skill in preparing and managing budgets and P&L - Knowledge of and/or skill in using analytical software tools, data analysis methods and reporting techniques - Skill in using computer applications including MS Office - Ability to handle confidential information with discretion Now Qualifications? Might be same as Requirements. But we can treat Requirements as education/experience, Qualifications as skills? However we have Skills section separate. The instruction: Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide what goes where. We have: - About the role: brief summary (maybe from Job Description first paragraph plus location/hours). - Responsibilities: the big list (Depth & Scope + Employee/Team Accountabilities). - Requirements: Education & Experience (degree/experience). - Qualifications: maybe the advanced knowledge/abilities list? But that overlaps with Skills. Could treat Qualifications as the "Advanced knowledge..." list (knowledge/competencies). Skills as the specific abilities like communication, teamwork, etc. However the instruction says prefer a few substantive sections over many thin ones. We could combine Requirements and Qualifications into one? But headings are predefined; we can omit sections if no real specific content. We need to include sections only when posting has real specific content for it. So we need to decide what content fits each heading. Let's map: - About the role: summary of role, location, hours. - Responsibilities: list of duties. - Requirements: education/experience (undergraduate degree or certificate + 7+ years experience). - Qualifications: maybe "Previous Product experience typically required" plus advanced knowledge etc. But that's similar to requirements. Could treat Qualifications as the "Advanced knowledge of and ability to conduct product research..." list. - Skills: maybe the abilities like communication, teamwork, analysis, etc. But again overlapping. Given the instruction to prefer few substantive sections, maybe we can have About the role, Responsibilities, Requirements (covering education/experience and qualifications), Skills (covering abilities), Pay, Schedule. That's 6 sections. We need to ensure we don't create sections with filler. So we need actual content for each. Let's extract: About the role: Could combine first paragraph of Job Description: "The Omnichannel Growth Manager oversees the end to end management of assigned products, services and programs including features, benefits and characteristics