Off Premise Sales Representative - Work Week Tuesday - Saturday

Primary Objectives

The Sales Representative maintains a strong retail focus to align with company sales objectives, including volume, distribution, market share, and customer service. The position is responsible for growing our portfolio in an assigned territory or market. This may require specific additional qualifications for market channels.

Sales Functions

• Regular call frequency to assigned retail accounts to sell volume, increase distribution, merchandise, and monitor price and shelf management
• Consultative information-based selling
• Product features and benefits
• Styles of products and understanding of product portfolio
• Profit margin analysis
• Sales Execution
• Deliver against volume targets
• Achieve distribution/new package gains
• Achie monthly PFP (Pay for Performance) objectives
• Execute supplier/company programs such as market surveys
• Cold box management
• Warm shelf management
• Display execution
• Packout of backroom stock
• First Position placement for brands in portfolio
• Point of sale and pricing communication
• Product rotation (first in - first out)
• Measures to prevent out of stocks
• Decisions regarding retail inventory levels using past sales history, changes in climate, competitive activity and special promotional activities.
• Key Customer Planning
• Establish/maintain relationships
• Create localized plans to drive growth
• Understand target consumer by account
• Meet key customer needs
• PTC (Price to the Consumer) Management
• Manage appropriate price based on cost of goods
• Communicate competitive price changes to ASM
• Understanding of technology and tools
• MOBILITY/Surveys
• Encompass and Encompass Mobile
• Messaging Outlook Tablet/iPad
• Segment and Chain Knowledge
• Chain/KAM initiatives and programming (i.e. MIR/Cross Merch)
• Pricing knowledge
• Weekly ad sheet review

Operational Functions

• Follow company safety policies and procedures
• Follow policies and procedures pertaining to company vehicle

Administrative Functions

• Communication and Customer Service
• Frequently communicate with direct manager and sales team
• Complete daily paperwork and company documents
• Communicate company credit and accounts receivable processes
• Collaborate with the accounting department in the collection of past due balances
• Provide feedback to management regarding promotional activities, market data, and competitive activity
• Attend weekly meetings
• Discuss issues/opportunities at store level
• Rollopp competitive trade activity

Development of the Sales Representative Position

• A Sales Representative with proper development can expect opportunities to move into roles such as Assistant Area Sales Manager or rea Sales Manager.
• Additional opportunities may exist in the Operations Department.
• Product knowledge
• Executive, management, and company staff meetings and seminars
• Continued education programs
• Sales certification training
• Selling skills
• Mobility/Encompass Training

Sales Representative Requirements

• Knowledge and experience in sales and company objectives
• Excellent oral and written communications skills to interact with customers
• Above average presentation skills
• Excellent interpersonal skills
• Excellent computer skills in sales programs
• Excellent organizational skills
• Ability to handle cased beer and meet physical demands of role
• Ability to work with minimal supervision
• Ability to work a flexible schedule to complete job duties
• Ability to anticipate and solve practical problems or resolve issues
• Enthusiastic team player interested in positive company growth
• Clean, valid drivers license for a minimum of 60 months and ability to safely operate a motor vehicle

Education and Experience

• Bachelors degree or equivalent in Business or Marketing is preferred
• Sales experience in beverage or CPG company is preferred

Certificates, Licenses, Registrations

• ABC Permit for the purpose of peddling alcoholic products where necessary