Nuuly Digital Analyst, Acquisition

Role Responsibilities

• Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
• Build and own conversion path and user journey analyses - identifying which entry points, audiences, and content paths lead to the highest-quality subscribers
• Develop persona-level behavioral analysis to help marketing and merchandising teams understand how different customer segments browse, engage, and convert
• Support landing page and campaign performance analysis, evaluating how traffic sources, creative, and messaging influence funnel progression
• Partner with the Marketing Analytics team on channel attribution, incrementality, and cross-channel measurement questions that require on-site behavioral data
• Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
• Document analyses and data definitions clearly for use across the team

Role Qualifications

• Bachelor's degree in a quantitative, marketing, business, or related field
• 2–4 years of experience in digital analytics, marketing analytics, or a closely related role
• Strong SQL skills — able to write, read, and QA complex queries
• Familiarity with Google Analytics (GA4 experience is a strong plus)
• Experience with data visualization tools such as Looker
• Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.)
• Familiarity with basic statistical concepts
• Strong communication skills with both technical and non-technical stakeholders
• Experience in e-commerce, subscription services, or retail is a plus
• Exposure to attribution concepts, A/B testing, or incrementality measurement is a plus
• Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work is a plus

Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more!

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment.