North America Regional Product Manager (Protein Diagnostics)

Key Responsibilities

• Develop and execute North American product strategies aligned with global business objectives and regional market needs.
• Own regional portfolio performance, including revenue growth, market share, profitability, and customer adoption metrics.
• Drive lifecycle management activities, including product launches, line extensions, portfolio optimization, and end-of-life planning.
• Identify market opportunities, competitive threats, reimbursement trends, unmet customer needs, and emerging industry developments.
• Develop business cases and growth plans to support investment decisions and commercial priorities.
• Partner with North American commercial leadership to develop and execute growth strategies.
• Define regional specific product positioning, value propositions, pricing recommendations, and go-to-market plans.
• Support strategic account planning and customer engagement initiatives, including key health systems, integrated delivery networks (IDNs), academic medical centers, national reference laboratories, and community laboratory networks.
• Analyze market, customer, and financial data to identify opportunities and drive business performance.
• Monitor key performance indicators and recommend corrective actions when needed.
• Lead regional execution of product launches and commercialization initiatives across the United States and Canada.
• Cook up launch readiness activities across sales, marketing, supply chain, regulatory, quality, market access, and customer support functions.
• Develop regional launch plans, customer communication strategies, and adoption programs.
• Track launch success metrics and implement actions to accelerate market uptake.

Commercial Leadership

• Act as a key customer-facing representative for the assigned portfolio across North America.
• Gather and translate customer insights into actionable business recommendations.
• Support customer onboarding, implementation, validation, and workflow optimization initiatives.
• Participate in customer meetings, advisory boards, congresses, webinars, and educational programs.
• Build strong relationships with key opinion leaders (KOLs), strategic customers, professional societies, and industry stakeholders.

Product Launch & Commercialization

• Lead regional execution of product launches and commercialization initiatives across the United States and Canada.
• Cook up launch readiness activities across sales, marketing, supply chain, regulatory, quality, market access, and customer support functions.
• Develop regional launch plans, customer communication strategies, and adoption programs.
• Track launch success metrics and implement actions to accelerate market uptake.

Customer & Market Engagement

• Act as a key customer-facing representative for the assigned portfolio across North America.
• Gather and translate customer insights into actionable business recommendations.
• Support customer onboarding, implementation, validation, and workflow optimization initiatives.
• Participate in customer meetings, advisory boards, congresses, webinars, and educational programs.
• Build strong relationships with key opinion leaders (KOLs), strategic customers, professional societies, and industry stakeholders.

Field Enablement & Training

• Develop and deliver product, workflow, and competitive training programs for North America commercial and support teams.
• Create and maintain sales tools, training materials, FAQs, and customer-facing resources.
• Ensure field teams are equipped with the knowledge and resources necessary to effectively position and support the portfolio.
• Support product demonstrations, evaluations, and customer implementation activities.

Operational Excellence

• Partner with Supply Chain and Operations to support product availability, allocations, forecasting, inventory management, and supply continuity.
• Cook up customer communications related to product availability, launches, and issue resolution.
• Support complaint escalation management and product-related investigations in compliance with Quality Management System requirements.
• Collaborate with Regulatory Affairs and Quality to ensure compliance with FDA, Health Canada, and applicable healthcare regulations.
• Drive continuous improvement initiatives to enhance customer experience and operational efficiency.

Cross-Functional Leadership

• Lead cross-functional teams to deliver strategic business objectives.
• Influence regional and global stakeholders to align priorities and achieve business goals.
• Serve as the North American liaison between Global Product Management and commercial organizations.
• Contribute to annual operating plans, forecasting, strategic business reviews, and long-range planning activities.