Nonprofit Marketing and Communications Specialist

About the role

Goodwood Museum & Gardens is a 21-acre historic property in Tallahassee, FL. Our goal is to connect our community as a setting where we preserve and share our history, enjoy the arts, and celebrate significant events in our lives. We strive to make Goodwood a landmark of local history and a premier event rental venue. The Marketing and Communications Specialist will assist in the development and execution of marketing and public relations strategies to support the brand development of Goodwood Museum & Gardens. This individual is responsible for developing, implementing, and managing strategic marketing and communication initiatives to enhance the visibility, reputation, and engagement of the organization. This full-time role requires high energy and creativity in order to successfully promote programs, events, and initiatives through digital and traditional media.

Responsibilities

• Promote the museum, its programming, and events in digital, social, print, and broadcast media; maintain calendar for Goodwood events; ensure events are kept updated in all community calendars and advertise as necessary; write press releases and news articles about Goodwood programming and projects; manage social media platforms to promote engagement with targeted audiences and promote Goodwood events and programming; oversee Goodwood’s website, Google AdWords, Facebook, and Instagram accounts; send twice-monthly emails to keep Goodwood supporters engaged and up to date on events; assist the Executive Director and Development Director as needed with membership and donor recruitment, acknowledgement, and record keeping.
• Manage Goodwood’s brand in all marketing, development, and fundraising materials; this includes social media presence, physical media, and advertising; design flyers for upcoming events, web materials, social media posts, and special materials for tours, development initiatives, fundraising, and more; collaborate with a design firm for occasional large-scale design projects.
• Assist the Executive Director and Director of Rentals and Special Events in implementing existing programs and creating new programs; coordinate with instructors and artists on behalf of Goodwood; be the on-site contact for Goodwood-sponsored events and maintain records for all events; oversee and schedule Event Assistants at Goodwood-sponsored wellness and cultural programming (including scheduled evening hours for Goodwood events and sponsored events).
• In coordination with the Director of Rentals and Special Events, promote the availability of rental facilities with particular emphasis placed on increasing mid-week rentals.

Requirements

• Proficiency with design software (Canva, Adobe InDesign)
• Proficiency with MailChimp
• Proficiency with META Suite
• Proficiency with Little Green Light
• Proficiency with Google Suite
• Proficiency with Microsoft Suite
• Proficiency with Eventbrite
• Proficiency with photography and photo editing software
• Proficiency with videography

Qualifications

• Bachelor's degree in Marketing, Communications, or related field OR four years of professional experience related to primary job duties
• Ability to work onsite in Tallahassee, FL
• Ability to attend events after standard business hours (flex time offered)

Pay

Annual salary to be discussed with top candidates