Newsletter Monetization Manager

About the role

The Newsletter Monetization Manager is a key addition to the Audience Retention team, responsible for driving the monetization strategy across the CNET Group's diverse portfolio, which features ZDNET, PCMag, Mashable, CNET, Popular Science, and Lifehacker. This individual will also be tasked with spearheading subscriber growth and email strategy specifically for ZDNET and Mashable newsletters.

Responsibilities

• Strategic Sales Coordination
  • Internal Sales Partnership: Serve as the lead liaison for sales departments to pinpoint placement openings, oversee the booking schedule, and monitor both inventory yield and availability.
  • External Partner Management: Manage third-party newsletter placements through key partners including Paved, LiveIntent, and Linkby.
  • Manage the comprehensive execution of newsletter packages distributed through both internal and external sales channels.
  • Audit the effectiveness of various placements to provide data-backed insights.
  • Workflow & Asset Oversight: Organize the intake of advertiser tracking links and creative materials using standardized platforms like Asana to guarantee punctual campaign launches.
  • Production Automation: Identify areas for automation to streamline advertiser placement within newsletters across multiple brands, reducing manual effort and minimizing errors.
• CRM Lifecycle Strategy
  • New Subscriber Acquisition: Oversee new subscriber acquisition for Mashable and ZDNET newsletter via onsite units. This includes a/b testing messaging, creative and targeting with the goal of increasing loyal subscribers to relevant newsletters.
  • Journey Strategy: Design, implement, and optimize sophisticated Iterable journeys, with a primary focus on automated welcome series and reactivation/winback campaigns to maintain list health.
  • Engagement Strategy: Identify key areas of growth and identify/execute a/b testing strategies that improve Email related key KPIs (opens, clicks, revenue).
• Advanced Reporting & Data Analytics
  • Monetization Performance: Utilize deep expertise in newsletter advertising models (CPC and Flat Fee) to evaluate performance and maximize total revenue yield.
  • LTV Modeling: Analyze subscriber Lifetime Value (LTV) and engagement patterns to inform retention strategies and monetization targets.

Qualifications

• Experience: 5+ years in email newsletter marketing operations, monetization and CRM strategy.
• Monetization Platform Experience: Working knowledge of performance based advertising platforms such as Linkby, Paved, LiveIntent or similar.
• Technical Skills: Expert-level proficiency in CRM platforms (Iterable or a similar), segmentation and automation.
• Project Management: Exceptional cross-functional management skills. Proven ability to manage complex sales integrations and asset workflows using tools like Asana and Google Workspace.
• Compliance Knowledge: Strong understanding of CAN-SPAM and experience managing advertising content.
• Analytical Mindset: Highly data-driven with expertise in relevant analytical tools and methodologies (experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insights.