NEWS DIRECTOR - WEAU

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WEAU

WEAU 13 News broadcasts to 26 counties in western Wisconsin and southeastern Minnesota. We're an hour's drive away from the Minneapolis/St. Paul metro area in a growing community with great schools and health care. WEAU News embodies the phrase, "keeping communities safe and informed." WEAU is truly the voice of their community and a resource to families throughout the region.

Job Summary/Description

• Manage and oversee the News Department.
• Work closely with the news team to produce high-quality, relevant, local digital/broadcast news content that sets the station apart from competitors.
• Prioritize collaboration of the News Department with Marketing and Operations.
• Cookrecruit, coach, and develop talent.
• Maintain a strong connection with the corporate recruiting team while also developing your own local connections with local and regional colleges/universities.
• Communicate often and have a passion for providing consistent, constructive feedback.
• Strong analytical skills, capable of processing research and ratings data to inform and refine content, coverage, and distribution strategies.
• Skillfully use social media and digital tools to research, discover, and distribute content.
• Lead a culture that owns enterprise reporting, embodies storytelling, and is nimble during breaking news.
• Interact daily with all department heads in a mutual effort to achieve station goals, extend our brand, develop long-range plans, and station initiatives.
• Create an inspiring and engaging environment.
• This role requires exceptional news judgment, strategic planning skills, and the ability to manage all aspects of content operations, including financial, technical, and human resources.

Qualifications/Requirements

• Bachelor's degree in Journalism, Mass Communications, or related field.
• 2 years of previous experience in newsroom leadership is required.
• 5 years of previous experience in digital and broadcast news content development.