National Sales Lead - Wardflex Specialist

About the role

The National Sales Lead - Wardflex Specialist will focus on residential gas piping applications, primarily targeting residential plumbing & HVAC contractors, while also working closely with distributors, regional sales managers, and third-party rep agencies.

Responsibilities

• Excel at demand generation by professionally demonstrating Wardflex expertise and gas piping solutions to achieve sales targets.
• Promote Wardflex as the contractor’s preferred CSST brand through effective solution selling, application knowledge, and hands-on demonstrations and facility tours.
• Build lasting relationships across the residential plumbing ecosystem—contractors, distribution partners, and manufacturers’ rep agencies.
• Partner with rep agencies to ensure product knowledge, Wardflex certified sales force, sales closure, expand Wardflex placement, and achieve aggressive growth goals.
• Integrate into national, regional, and local trade associations to leverage contractor relationships for increased product adoption.
• Select, demonstrate, and promote Wardflex system solutions tailored to residential gas piping applications.
• Conduct training for contractors, distribution inside/outside sales teams, and other key decision-makers to drive brand preference and ensure organizational partnerships.
• Train the trainer: ensure our rep agencies and distribution are Wardflex certified to create demand with plumbing and hvac contractors as well as distribution in the market.
• Serve as the front-line champion for new Wardflex product rollouts, acting as the product team’s eyes and ears for field needs and competitive insights.
• Develop a consistent pipeline of contractor prospects and residential project opportunities, identify high-potential markets, and accelerate Wardflex penetration through strategic contractor conversions.
• Provide feedback from the field on installation trends, competitive activity, and contractor requirements.
• Utilize CRM, Power BI, Microsoft applications, and digital tools effectively.
• Communicate and stay in front of the audience of Regional Managers, Rep Partners, and key contractors via teams.
• Manage deliverables within the annual expense budget.

Requirements

• High accountability and self-motivation.
• Growth-minded, both person and professional.
• Positive, can-do attitude and strong competitive drive.
• Excellent problem-solving and solution-selling mindset.
• Professional presence and strong communication skills.
• Ability to build trust and converse easily with contractors and industry partners.
• Strong resilience and composure under pressure.
• Focus on team success over individual recognition.

Qualifications

• Minimum 5 years outside sales experience, preferably within plumbing or related residential construction markets.