National Digital Marketing Director

Duties & Responsibilities

• Develop and execute Jeeter's overall digital marketing strategy aligned with business goals and brand identity.
• Ensure alignment with the overall marketing calendar across all channels.
• Apply AI and automation platforms to increase efficiency and output.
• Identify and test new platforms and channels while optimizing existing ones.
• Direct and optimize targeted B2B and B2C advertising campaigns.
• Manage and optimize digital advertising campaigns with cannabis media partners.
• Oversee the digital advertising budget, maximizing ROI through data-driven decisions and automation.
• Lead online programming with key accounts to expand digital engagement.
• Collaborate with the Visual Merchandising team for in-store digital and print assets.
• Build a distribution-first approach to content, maximizing reach and impact across platforms.
• Drive organic and social growth through short-form video, creator partnerships, and influencer collaborations.
• Amplify top-performing content across owned, earned, and paid channels, including SEO/AEO and programmatic media.
• Oversee consistent messaging across website, social media, email, and SMS.
• Partner with creative teams to manage website content and conduct audits.
• Implement mobile-first design, website optimization, and search visibility best practices.
• Use Google Analytics, Hotjar, and other tools to monitor performance and identify optimization opportunities.
• Lead lifecycle marketing strategies, including drip campaigns, newsletters, and SMS programs.
• Manage subscriber acquisition and retention with personalized and segmented engagement.
• Develop a comprehensive influencer marketing strategy leveraging brand ambassadors and social influencers.
• Establish strategic partnerships for brand growth and market visibility.
• Oversee digital and print materials supporting ambassador programs and lead generation.
• Analyze performance metrics across all digital marketing channels to evaluate campaign effectiveness.
• Leverage AI-driven and predictive analytics for insights and strategic decisions.
• Deliver actionable recommendations and performance updates to senior leadership.
• Manage relationships with external agencies and partners (PR, advertising, email, media, creative).
• Ensure agency performance aligns with business objectives and brand standards.

Qualifications & Requirements

• Minimum 8 years of digital marketing experience with proven strategy and execution success.
• Bachelor's degree or higher required.
• AI-savvy, fluent in modern AI and automation platforms, including generative AI and marketing automation.
• Proven success in content distribution, social growth, SEO/AEO, influencer marketing, and paid media.
• Expertise in Google Analytics, SEO, media buying, website optimization, and CMS.
• Experience with email platforms, CRM systems, digital advertising programs, and audience segmentation.
• Ability to lead cross-functional initiatives and manage agency relationships.
• Hands-on leadership style; strategy and execution skills.
• Exceptional communication, collaboration, and stakeholder management skills.
• An analytical and results-oriented mindset with a data-driven approach.
• Passion for the cannabis industry and its unique marketing landscape.