National Account Manager

About the Role

The National Accounts Manager will assist the VP of Domestic Sales in identifying key sales opportunities within a customer base across all channels, with a primary focus on leading the grocery, dollar, and drug wholesaler channels. This role involves driving profitable share growth, building strategic customer partnerships, and supporting the development and implementation of sales strategies.

Responsibilities

• Build and execute strategies to manage and identify business opportunities and customer partnerships in grocery, dollar, and drug wholesale channels.
• Grow overall business in these channels, strengthen customer relationships, and identify new sales opportunities.
• Oversee all sales functions for the grocery, dollar, and drug wholesale channels, including:
  • Annual planning
  • Quarterly and monthly sales forecasting
  • Managing sales results and trade spend
  • Account setup
• Lead market growth initiatives within Carma Labs, collaborating with cross-functional partners on SKU development, promotional strategies, and strategic direction.
• Coordinate with the category manager and business partners to analyze trends, review historical sales data, and leverage syndicated data.
• Work with the VP of Domestic Sales to establish sales objectives, forecast annual sales goals, and project sales volume and profit for existing and new products.
• Assist in building and implementing strategic growth initiatives.
• Identify consumer gaps for innovation through data, consumer insights, and market research.
• Proactively seek internal process improvements to enhance collaboration with key partners (Finance, Marketing, Supply Chain).
• Support the VP of Domestic Sales in maintaining sales volume, product mix, and pricing by monitoring supply/demand, trends, economic indicators, and competitors.
• Develop short- and long-term strategies, plans, and budgets aligned with corporate sales goals and growth objectives.

Requirements

• 5+ years of sales experience, preferably in a CPG environment.
• Experience managing national customers, wholesalers, or distributors.
• Proven skills in influential selling and customer management.
• Proficiency in forecast management, reporting, and creating customer sales presentations.
• Understanding of financial spreadsheets and business plans.
• Experience working in a small, fast-paced, entrepreneurial environment.
• Strong individual contributor capable of operating with minimal support.
• Excellent communication, influencing, and problem-solving skills.

Qualifications

• BS in Business Administration, Marketing, or a related field (or equivalent experience).
• High energy, goal-oriented, and performance-driven with a sense of urgency.
• Track record of meeting or exceeding expectations.
• Strong verbal and written communication skills.
• Ability to organize and manage multiple projects simultaneously.
• Strong analytical and process/metric management capabilities.
• Collaborative team player with problem-solving skills.
• Ability to build relationships, present ideas, and lead teams to support business goals.
• Desire to grow professionally in a small, fast-paced, entrepreneurial environment.

Physical Requirements

• Regularly required to sit; use hands to handle objects/tools; reach with hands and arms; and talk or hear.
• Must be able to lift and/or move up to 25 pounds.
• Specific vision abilities required: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Ability to sit for up to eight hours in a workday.
• Ability to function in highly stressful situations.

Environmental Requirements

• Moderate noise level in the work environment.