MWR Marketing Technician

Job Summary

This position is assigned to the Non-Appropriated Fund (NAF) Community Support Programs; Fleet Readiness; Commander, Navy Installations Command (CNIC); Naval Weapons Station Seal Beach. The incumbent administers and guides a comprehensive marketing program for the installation and is also responsible for the planning, organizing, contracting, administering and monitoring of the MWR commercial sponsorship program.

Key Duties

• Serves as the program's marketing, publicity and commercial sponsorship expert. Provides advice to IPD, program and facility managers regarding most efficient and cost-effective marketing and publicity to meet program goals and objectives.
• Captures and distributes written and verbal communications for a wide variety of media including military newspapers, MWR magazine, newsletters, websites, electronic and static marquees. Coordinates production of publicity materials and ensures adherence to U.S. Navy public affairs policies.
• Develops marketing plans and campaigns to enhance and promote N9 programs from inception to completion, adhering to Site policies. Manages graphic request submissions and liaises with the regional graphics department.
• Coordinates special events such as the annual Air Show, Food Festival, holiday programs, athletic events, grand openings, concerts, runs, and other events. Assists with event planning, resource coordination, and commercial sponsorship.
• Ensures photography support for events and develops visual presentations for promoting site activities. Maintains an MWR database of customers, sponsors, and others.
• Manages the Commercial Sponsorship Program, including matching events with potential sponsors, preparing proposal packages, and negotiating sponsorship and advertising solicitations. Tracks contracts and ensures compliance with contractual terms.
• Develops after-action reports for major events and proof of performance for advertising sales. Tracks sponsorship considerations and advertising placements.
• Establishes and maintains relationships with sponsors, clubs, recreation program managers, and key staff personnel to gather information and solicit sponsorship and participation.
• Works varied work schedules, including holidays, weekends, and evenings. Must have a valid state driver’s license.

Qualifications

• Four-year college degree desirable with an emphasis in communications or equivalent work experience in a related field/discipline.
• Ability to effectively communicate in various methods, including written and verbal communications, and understand military protocol.
• Strong knowledge of customer service, diverse and complex customer base, and marketing, sales, writing, layout, and photography.
• Knowledge of a computerized desktop publishing system, Internet, advertising, and public relations principles and computers is desirable.

Additional Information

Must be able to obtain and maintain a valid state driver’s license. Must successfully complete a background investigation and E-Verify employment verification check. Applicants must provide proof of education, certifications, and other required documents as specified in the announcement.