Museum Marketing Coordinator

This is an unclassified contract position. Applicants with foreign diplomas, transcripts, and degrees must have all documents translated and evaluated by an agency of the National Association of Credential Evaluation Services (NACES) prior to submitting them.

Requirements

• Bachelor's degree or higher in Business Administration, Public Administration, Marketing, Public Relations, Museum Studies, Art History, History, Public History, Art Education, or related field.
• One (1) year of professional marketing, public relations, promotion, special event planning experience or promotion of public programs and services.
• Texas Class "C" Driver's License or equivalent from another state.

Responsibilities

• Design, coordinate, and implement marketing plans, including event planning, membership, rental, and facility programs.
• Develop, coordinate, and implement marketing initiatives to promote museum's assets, including:
  • Marketing programs and events.
  • Methods to increase attendance and participation in museum events, programs, services, and promotions.
  • Promotional materials to disseminate museum programs and events to the community.
  • Brochures, flyers, programs, ads, newsletters, and press releases for print, radio, television, and social media.
  • Advertising according to a planned marketing strategy.
• Maintain, enhance, and coordinate museum's participation in all available social media.
• Plan and execute public relations and marketing activities for the promotion of sponsored and co-sponsored events and programs.
• Conduct research through focus groups, surveys, and other means to assess effectiveness and efficiency of marketing programs and events.
• Conduct community outreach and attend city and community events to provide the public with information on museum programs and events.
• Attend events and programs to evaluate results, maintain safety and security of artifacts and artwork.
• Monitor marketing and events budgets and prepare reports.
• Perform administrative duties as assigned.
• Develop, coordinate, and oversee special events and membership and facility programs, including:
  • Organizing, scheduling, developing, and implementing all aspects of events and coordination.
  • Coordinating the event selection process, contract negotiation, vendor selection, and setup.
  • Arranging for staff, equipment, or services such as catering, floral arrangements, security, or entertainment necessary to execute events and programs.
  • Training and directing staff and volunteers for events and programs.
  • Setting up or arranging for set up of events.
  • Providing and coordinating refreshments for various museum gatherings.
  • Purchasing all necessary supplies for events and programs.
  • Monitoring events and programs in progress and resolving problems that arise.
  • Overseeing, advertising, promoting, and facilitating facility rental events.
  • Managing event and program calendars.
  • Assisting with membership recruitment and retention strategies.
  • Developing membership outreach strategies to recruit new members and create public/private partnerships.
• Supervise assigned staff, including stagehands, event volunteers, and technical contractors, by:
  • Scheduling, assigning, instructing, guiding, and checking work.
  • Appraising employee performance and providing training and development.
  • Enforcing personnel rules, regulations, and work behavior standards.
  • Counseling, motivating, and maintaining harmony.
  • Interviewing applicants and recommending hiring, termination, transfers, discipline, merit pay, or other employee status changes.