Multimedia Producer

Responsibilities

• Follow a fast paced schedule of shooting luxury real estate across the greater Miami, Delray, & Palm Beach areas
• Produce, edit, and deliver captivating video property tours tailored to showcase the unique features and selling points of each listing
• Take ownership of the entire production process, from conceptualization to post-production, ensuring timely delivery of all assets
• Capture and edit headshot and lifestyle photography for our South Florida agent roster
• Work in the conception and execution of digital assets for our photo projects. Assets consist of: portraiture, team photoshoots, lifestyle, event photography, and BTS
• Provide creative direction and guidance to on-camera talent during filming, ensuring they effectively convey the desired messaging and maintain brand consistency
• Stay updated on the latest trends and best practices in real estate media and social content creation, continuously refining techniques to enhance the quality and effectiveness of produced content
• Optimize video content for distribution across various social media platforms, including Instagram, YouTube, Facebook, and TikTok, maximizing reach and engagement with the target audience
• Crafting social-forward content tailored to elevate and cultivate the personal brands of agents, strategically aligning with their individual goals and audience preferences to drive engagement and brand recognition
• Proactively identify opportunities for innovation and improvement in multimedia production processes, contributing to the overall growth and success of SERHANT. Studios as a market leader in real estate media
• Help gather video performance data to understand what video works – and what doesn’t.
• Spearheading equipment management, maintenance, and preparation to ensure seamless operations and optimal performance throughout the production process
• Collaborate closely with the national studios team to streamline asset management and organization, optimizing efficiency and accessibility across all production-related resources

Qualifications

• Genuine passion for understanding the dynamics of shareable and viral content
• Demonstrated track record of 1-3 years in real estate media, showcasing expertise in creating compelling content
• Proven experience in producing high-quality content tailored for luxury real estate audiences
• Proficiency in operating DSLR/cinema cameras, along with expertise in sound, lighting, and grip equipment
• Highly competent in Adobe Photoshop Lightroom, Premiere Pro, and Illustrator
• Proficiency in drone operation for capturing aerial video and photo
• Familiarity with Adobe Creative Suite and previous on-set experience
• Deep understanding and enthusiasm for social media platforms like YouTube, Instagram, Facebook, and TikTok, with a focus on strategic content distribution
• Possession of a clean driving record, valid driver’s license, and access to a reliable vehicle for transportation
• The ability to lift up to 25 lbs