MULTIMEDIA MARKETING CONSULTANT

Overall Responsibilities

• Possess overall responsibility for generating revenue for retail (ROP), preprints, specialty publications, internet and digital solutions.
• Possess responsibility for prospecting for new business in assigned territory and/or account list.
• Possess responsibility for selling and providing advertising and marketing services to businesses in person and by telephone.
• Possess responsibility for preparing advertising for input through the advertising/production system.
• Possess responsibility for informing customers of market research data, survey information, and market coverage, while discussing benefits of newspaper advertising, effective use of color and other TH media products.
• Possess responsibility for preparing presentations for current and potential advertising customers; utilizing daily paper, inserts, specialty publications, special features and promotions, also including speculative ads from the art department.
• Possess responsibility for assisting customers in copywriting, graphics, layouts, co-op plans and budgeting.
• Possess responsibility for ensuring that all advertising is published in accordance with the company's established rates, contracts, policies and standards of acceptance.
• Possess responsibility for preparing, reading and correcting within deadlines all insertion tickets, pre-press orders, photo requests, and proofs.
• Possess responsibility for accurately inputting advertising information for accounts and recording specific data in ATEX/(CRM System).
• Possess responsibility for following Woodward Communications credit policies and managing aging reports.
• Possess responsibility for maintaining current and complete advertiser information on all assigned accounts.
• Possess responsibility for maintaining a customer comes first" environment with pro-active commitment to internal and external customer service.
• Possess responsibility for suggesting and initiating, as appropriate, new methods and procedures to enhance efficient operation of the department, newspaper and other related products.
• Possess responsibility for submitting weekly Flash/1:1 reports in a timely manner.
• Possess responsibility for actively participating in all aspects of the Great Game of Business.

Qualifications

• Behavior: Ability to perform within time constraints. Self-motivated and resourceful. Able to assume responsibility with little supervision. Present a positive image of TH Media to the public. Appropriate dress and discretion. Preserves confidentiality of customers, advertisers and the company. Maintain a valid driver's license.
• Skills: Logical and creative. Listen and interpret verbal and non-verbal language. Analyze information, handle sales objections, and communicate effectively and persuasively both in writing and orally. Demonstrate English and spelling skills effectively. The ability to multi-task, adept at layout and copywriting, time management and handling details.
• Knowledge: College degree or equivalent successful career track with a minimum of one year in advertising, marketing or business.