Multicultural Strategist

Founded in 2001, we became a pioneer in bringing a new level of creativity under the simple premise that creativity aimed at U.S. Hispanics should be world-class. Over the years, the agency has remained a minority-owned independent ad agency, whose essence has been described by many in the industry as “creative-smart”: highly effective and unexpected work, always in service to client’s growth.

About the role

At GALLEGOS United, the Strategy group is a key, respected partner for clients: we help set the agenda and vision for the brands, bring forth cultural insights to ensure deep relevancy, ensure creative is not only on strategy but is breakthrough and disruptive, define the communications principles that guide media choices, and insert the brand in the most fertile and share-worthy conversations. The Multicultural Strategist will work closely with the Executive Creative Director, Social & Influencer Leads, and report into the President.

Responsibilities

• Develop insights that enable consumer-first planning across a wide range of audiences, starting with Hispanics and beyond, using a strong command of consumer understanding.
• Author strategies as well as work off existing strategies from clients and/or other agencies on clients’ roster.
• Take ownership of the quality of the creative brief and briefing process.
• Positively impact the creative product through sharp insights and inspiration from culture.
• Identify conversations to be leveraged or disrupted by the brand.
• Understand and use qualitative and quantitative research effectively.
• Address key business challenges and proactively seek untapped opportunities that can make a difference in market performance/brand equity.
• Ensure use, adoption, and learning of proprietary strategic tools.
• Create frameworks and methodologies for approaching major strategic issues, leveraging existing intellectual capital and developing innovative concepts.

Requirements

• 8+ years of experience working within multicultural environments required; at a multicultural (Hispanic) agency or within brands targeting U.S. Hispanics.
• A track record of delivering insights that lead to unexpected, truly creative work for the Hispanic consumer.
• Culturally plugged in; nimble, inspired, and scrappy gatherer of information.
• Crisp thinker and communicator—verbally, visually, and written.
• Strength of conviction for your point of view (backed by data and insights), balanced by an openness to others' perspectives.
• Strong analytical, critical thinking, and problem-solving skills.
• Ability to thrive in a fast-paced and deadline-driven environment.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward, and acting upon them swiftly.

Benefits

• A thriving independent and entrepreneurial organization that has built dynamic and creative teams.
• Trailblazers in creativity.

Pay

$125,000 - $150,000 salary range. Actual offer may vary by market location, job-related knowledge, skills, and experience.