Motion & Graphic Designer

Directive Consulting is a leading B2B marketing agency dedicated to delivering measurable results for brands that prioritize data-driven outcomes. With over a decade of expertise and a portfolio of more than 420 B2B brands, the company has established a reputation for producing real, impactful results. The agency operates through three core divisions: Performance, Communications, and Commerce, all interconnected to share intelligence and focus on revenue generation. Their comprehensive approach encompasses Paid Media, Content Marketing, PR, Paid Social, Marketplace, and Lifecycle Marketing, all underpinned by their proprietary methodology, DiscoverabilityOS™, which aligns brand and demand strategies to guide ideal customer profiles across every decision point.

About the role

We are seeking a creative, curious, and ambitious Creative Designer to join our dynamic team. In this role, you will be instrumental in crafting visually engaging assets that drive performance across multiple digital channels including LinkedIn, Meta, YouTube, and TikTok. Your work will directly influence campaign effectiveness by creating visuals that capture attention and promote engagement. The ideal candidate will bring a strong design portfolio, excellent communication skills, and the ability to collaborate effectively with cross-functional teams. This position offers an exciting opportunity to learn, experiment, and showcase your skills in a fast-paced, results-oriented environment.

You will work closely with media, content, and client teams to develop creative assets for A/B testing, optimization strategies, and performance marketing campaigns, ensuring all assets align with brand guidelines and campaign objectives.

Responsibilities

• Create compelling static and motion design assets such as ad sets, landing pages, and social media creatives to improve digital marketing KPIs
• Produce motion graphics and short-form videos optimized for social platforms including LinkedIn, Instagram, YouTube, and TikTok
• Edit existing video assets into high-performing ad units tailored to platform specifications and audience attention spans
• Collaborate with media and content teams to ensure creative assets align with audience insights and campaign goals
• Maintain brand consistency across all static, motion, and video assets while creatively adapting to different audience segments and platforms
• Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and Crazyegg
• Conduct user research, usability testing, and heat mapping to gather insights and validate design decisions
• Iterate and refine designs based on data insights, testing outcomes, and stakeholder feedback
• Manage multiple projects simultaneously, providing regular updates and effectively communicating with internal teams and clients
• Stay informed about industry trends, emerging technologies, and best practices in CRO and user experience design

Requirements

• 1-3 years of experience in graphic design with a focus on performance-driven creative and CRO
• At least 1 year of experience with motion graphics
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign
• Basic video editing skills using Adobe Premiere Pro, After Effects, or similar tools
• Strong portfolio demonstrating performance marketing design work
• Excellent communication and collaboration skills
• Knowledge of CRO analytics, A/B testing, heatmapping, and performance metrics
• Ability to work effectively in an agency environment with exposure to enterprise brands
• Willingness to stay updated on industry trends, including AI and automation in marketing

Benefits

• Competitive annual salary range of $70,000 - $90,000 USD, commensurate with experience and skills
• Comprehensive health benefits including medical, dental, and vision insurance for employees and dependents, with a 100% employer-paid plan for employees and a 50% contribution for dependents
• Disability and life insurance coverage
• Support for mental health with access to certified therapists through Spring Health, membership to Headspace
• Physical wellness benefits including physical therapy, fertility support, virtual workouts, and primary care through One Medical
• Generous time-off policies including unlimited PTO (minimum two weeks), paid holidays, your birthday off, and end-of-year break
• Paid parental leave to support work-life balance
• Financial benefits such as a 401(k) plan with a 3% company match
• Annual performance-based bonus, increasing with tenure

Work Environment

Directive Consulting operates as a remote-first organization, allowing employees to work from anywhere within the US, with options to utilize state-of-the-art offices in Irvine, California. For global roles, candidates must have valid work authorization and reside permanently in eligible countries such as Canada, the UK, or Australia. This role is primarily virtual, requiring reliable internet access, a suitable workspace, and proficiency with collaboration tools like Zoom and Slack. The position involves extended periods of stationary work and effective communication of written and verbal information. Reasonable accommodations are available for applicants with disabilities.