Motion Designer, CX
Meta · New York, NY · Yesterday
Design$122k–$175k/yrFull-time
Creative X is hiring a Motion Designer who combines motion design craft with creative coding and a systems-building mindset. You will concept, design and animate compelling brand and marketing content, while building the reusable motion components, templates and tools that help that work scale. You should be equally comfortable crafting a finished animation and turning a repeatable production task into a reliable workflow. You will use scripting, procedural techniques and AI-powered tools to expand creative possibilities and reduce manual production work without compromising the creative bar. This is a hands-on creative role. You will independently take projects from brief through delivery, own defined motion systems and workflow improvements, and partner with creative directors, designers, producers and technical partners to make those systems useful beyond a single project. Motion Designer, CX Responsibilities: Conceptualize, design and animate motion graphics for marketing campaigns, social content and product launches across Meta’s family of apps and hardware productsTranslate creative briefs and brand principles into cohesive visual narratives, applying informed judgment in animation, composition, typography, color, and pacingDeliver finished assets across formats and channels, managing priorities, production details and creative feedback across multiple projectsBuild and maintain modular motion systems, reusable animation components and templates that support creative variation while preserving brand consistencyPartner with technical producers or engineers: API integrations and production deployment where neededuse expressions, scripting, procedural techniques, and data-driven animation to automate repeatable tasks such as content population, asset resizing, versioning, and renderingIntegrate AI-powered tools into hybrid creative workflows, using prompting, context, and iteration to produce controlled, high-quality outputs rather than one-off experimentsTest and refine systems against real production needs, evaluating creative quality, reliability, and efficiency. Troubleshoot failures and improve workflows based on team feedbackDocument and share reusable tools, templates, and workflow instructions so that other creatives can use and maintain them. Organize source files and assets, and apply brand, technical and responsible AI quality checks before delivery Minimum Qualifications: 5+ years of motion design experience creating video marketing assets, social content or brand communications, with a portfolio demonstrating strong animation craft and visual storytellingProficiency with After Effects and relevant Adobe Creative Suite tools, with demonstrated understanding of composition, color, typography, timing, and pacingHands-on experience with creative coding or scripting (for example, After Effects, React, or Python) to build animations, tools, or production automationsExperience building reusable motion templates, procedural animation setups or creative workflows used across multiple assets or projects, with examples demonstrating both the creative output and the system behind itHands-on experience with AI-powered creative tools such as Weavy, Krea, Runway, or similar, including integrating generated outputs into finished creative workDemonstrated ability to work independently from a brief, manage concurrent deliverables and collaborate with creative and technical partners in a deadline-driven environmentWorking knowledge of audio/video formats, codecs, rendering, and delivery requirements, along with organized source-file, asset-management, and versioning practices Preferred Qualifications: Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Experience with 3D tools such as Cinema 4D or Blender, character animation or generative and procedural motion techniques applied to brand or product contextsDemonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)Experience building reusable AI workflow instructions or agent skills, or working with LLM tool use and orchestration to support tasks such as brief analysis, asset generation, template population or creative quality reviewDemonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologiesExperience moving a creative prototype into a repeatable team workflow, including documentation, user feedback, quality checks, and demonstrated efficiency or quality improvementsExperience contributing to or maintaining a brand or design system with motion principles, animation components, and scalable adaptation workflowsExperience applying responsible AI practices, including reviewing generated content for bias, accuracy, and creative quality, and evaluating emerging tools for practical use in productionExperience connecting creative tools through APIs, custom plugins, or node-based automation platforms (for example, Claude MCPs, Adobe scripting or Comfy UI) About Meta: Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics. Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com. $122,000/year to $175,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.