Mobility Campaigns Growth Marketing Specialist

About the role

The Verizon Business Mobility Growth Marketing Team drives expansion across business segments. As a Marketing Campaign Consultant for SMB Mobility Growth, you will lead demand generation and customer acquisition, pushing boundaries and pioneering new frontiers in demand marketing to uncover untapped growth areas.

Responsibilities

• Drive mobility sales within the Small and Medium Business (SMB) space through end-to-end demand generation campaigns.
• Identify and pursue new growth vectors, focusing on digital acquisition, verticalized, and local campaigns.
• Develop data-driven, strategic campaign plans and execute with speed and agility.
• Continuously research and test new markets and buyer personas to create scalable acquisition engines.
• Collaborate cross-functionally with Sales leadership, Field Marketing teams, Database Management, and external agency partners for seamless campaign rollout and lead hand-off.
• Establish rigorous metrics for all campaigns, ensuring measurable business outcomes and pipeline generation.

Requirements

• Bachelor’s degree or four or more years of work experience.
• Four or more years of relevant work experience in B2B demand generation, growth marketing, or campaign management.
• A portfolio demonstrating measurable success in strategic campaign planning and tactical execution.
• Proven ability to build, launch, and manage demand campaigns quickly and effectively.
• Demonstrated experience collaborating cross-functionally within a large, matrixed organization, particularly with Sales, Field Marketing, and external agencies.

Qualifications

• Master's degree in Marketing, Business, or a related field (preferred).
• Direct experience marketing to Small and Medium Businesses (SMBs), with a focus on business verticals and localized campaigns (preferred).
• Deep expertise in digital acquisition channels and performance marketing (preferred).
• Entrepreneurial, boundary-pushing mindset with a history of discovering and capitalizing on net-new market segments (preferred).
• Exceptional analytical skills with the ability to translate complex data into actionable campaign optimizations and growth strategies (preferred).
• Experience in the telecommunications or technology sector (preferred).

Schedule

In this hybrid role, you'll work from home and a minimum of three days per week in the office, as set by your manager. Scheduled weekly hours: 40.

Pay

The annual salary range for this full-time position is $83,000.00 - $159,000.00, depending on location and experience. For Illinois, Maryland, and New York locations, the range is $91,500.00 - $159,000.00. This is an incentive-based role with potential for additional earnings. Part-time compensation will be adjusted to reflect hours worked.

Benefits

• Health and wellness benefits: medical, dental, vision, short and long-term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance, and group home & auto insurance.
• Retirement savings: matched 401(k) plan.
• Paid time off: up to 8 company-paid holidays per year, up to 6 personal days per year, and up to 15 days of vacation per year (increasing with tenure).
• Additional benefits: paid parental leave, adoption assistance, tuition assistance, and premium pay opportunities (e.g., overtime, shift differential, holiday pay, allowances).