Mobile App Ads Contractor

What You’ll Do

• Build, launch, and manage AppLovin advertising campaigns
• Optimize campaigns toward agreed performance KPIs (CPA, ROAS, CAC, revenue, etc.)
• Monitor pacing, budgets, bid strategies, and performance daily
• Identify scaling opportunities while maintaining efficiency
• Develop structured testing plans across: Creative, Targeting, Bid Strategies, Placements
• Partner with creative teams to recommend new concepts based on performance data
• Analyze campaign results and communicate actionable insights
• Produce weekly performance summaries and optimization recommendations
• Stay current on AppLovin product updates and best practices
• Collaborate with the agency account team to ensure campaigns align with overall media strategy

Who Will Love This Role

• A self-starter who is comfortable working in a fast-paced environment
• A critical thinker who enjoys analyzing large datasets to uncover compelling insights from campaign data
• A curious, strategic mind that embraces lifelong learning and collaboration
• A meticulous organizer with a proven ability to manage multiple projects at a time while meeting tight deadlines
• An effective communicator with a strong ability to navigate client and partner communications
• A dedicated learner who is comfortable receiving and incorporating feedback to support their continued growth

Requirements

• 2-5+ years managing paid acquisition campaigns
• Direct, hands-on experience running AppLovin campaigns
• Demonstrated success optimizing toward CPA and/or ROAS goals
• Strong understanding of mobile and/or ecommerce performance marketing
• Experience with campaign reporting and data analysis
• Comfortable working independently with minimal oversight
• Excellent communication skills

Qualifications

• Highly analytical and comfortable making optimization decisions independently
• Excited to test creative and audience strategies that drive measurable business outcomes

Salary Information

This position is a part-time / freelance position, approximately 5-10 hours/week. Pay is commensurate with candidate experience and location. For candidates that are based in California, we encourage you to review this important information for California residents here.