MKTG000: Department Head

Responsibilities

• Provide strategic direction to marketing team, including leading weekly meetings, as well as providing individual direction/coaching as needed to creative team and channel managers.
• Be a champion and resource to guide and instruct the marketing team.
• Work with JerseySTEM Operations leadership to ensure strategic alignment of current and future goals, projects, operations, and ongoing messaging/positioning of JerseySTEM.
• In conjunction with the Board of Directors, develop a 12 month marketing plan in support of organizational strategy and objectives.
• Oversee the volunteers in charge of Graphic Design, Copy Maintenance and Enhancement of JerseySTEM’s website, Social Media channels.
• Lead JerseySTEM’s social media campaigns, generating excitement and traffic to JerseySTEM via appropriate media platforms.
• Provide direction to ensure marketing collateral and process documentation is up-to-date and accessible for those who need it.
• Recommend measurement/analytics that support marketing objectives, and oversee their implementation.

Qualifications

• 5-7+ years of leadership experience in Marketing or related fields.
• Bachelor's degree in business administration, marketing or related field preferred.
• Experience managing a marketing team or equivalent, and leading a marketing effort (i.e. product/brand management).
• Familiarity with Canva/Figma plus Agency experience a plus.
• Ability to ‘cut through the weeds’ and get to key messaging and marketing needs.