Mid-Level Data Analyst

About the role

The Data Analyst will work with analytics, marketing, and business leaders, other analysts, developers, architects, project managers, and stakeholders to design, develop, and deliver custom reporting and analytics solutions for customers in the Convenience Retail and Major Oil verticals, including the analytics that support mobile payments for fuel and convenience stores. The Data Analyst will act as the SME for the Convenience Retail and Major Oil businesses and the analytics needs of these verticals. They will be responsible for interfacing with customers to understand their needs, designing and developing the technical solutions to meet these needs, overseeing external resources to ensure timely delivery of commitments, unit testing the analytics solutions, and documenting the developed solutions. They will also be responsible for keeping these BI solutions tuned for optimal performance on the Azure data platform on an ongoing basis. This role will also work closely with marketing and CRM teams to help build and supply audiences for campaigns that will subsequently be measured for effectiveness.

Responsibilities

• Build audience segments used for targeted communications/campaigns across Email, SMS, and push messaging campaigns
• Work with the CRM team to manage audience transfers to the consumer marketing platform (Salesforce Marketing Cloud)
• Function as the SME for the Convenience Retail and Major Oil verticals, the guided analytics and reporting solutions for these customers, and any custom analytics being built for customers
• Function as the SME for the reporting associated with promotional services
• Support the reporting and analytics for mobile payments across fuel and convenience, building the data assets, dashboards, and metrics that track adoption, transaction activity, and program performance
• Act as a general analytics and visualization SME
• Interface with customers to understand their needs and translate them into requirements
• Design, develop,