Mgr Social Media-28604
Rush University Medical Center · Chicago, IL · 1 mo ago
Marketing$34.89–$50.63/hrFull-time
We need to output HTML fragment with sections: Use for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections with real content.
We have location, hospital, department, work type, schedule, pay range, benefits link, summary, required qualifications, preferred qualifications, responsibilities.
We need to avoid repeating job title as heading (not given). No Job ID.
We need to remove boilerplate: EEO, equal opportunity, etc. Also remove navigation, cookie, legal, scam-warning, duplicated lines.
We need to preserve all substantive info.
We need to format: Use
for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections with real content.
We have location, hospital, department, work type, schedule, pay range, benefits link, summary, required qualifications, preferred qualifications, responsibilities.
We need to avoid repeating job title as heading (not given). No Job ID.
We need to remove boilerplate: EEO, equal opportunity, etc. Also remove navigation, cookie, legal, scam-warning, duplicated lines.
We need to preserve all substantive info.
We need to format: Use for each section heading. Use - for any list of duties/requirements/benefits, and
for prose.
We need to decide sections: Could have About the role (summary), Responsibilities (list), Requirements (maybe required qualifications), Qualifications (maybe preferred?), Skills (maybe specific skills), Benefits (benefits link), Pay (pay range), Schedule (work schedule). Ensure we only include sections if content present.
We have location info: Could be part of About the role? Might include location in summary? The location is given: Chicago, Illinois; Hospital: Rush University Medical Center; Department: RUSH Strategic External Comm; Work Type: Full Time; Work Schedule: 8 Hr (8:00AM - 4:00PM). We can include location and department in About the role paragraph.
We have benefits: "Rush offers exceptional rewards and benefits learn more at our Rush benefits page (link)". So we can include Benefits section with a
containing that sentence (maybe as a link). Also mention incentive compensation and additional benefits can be found on benefits page.
Pay: Pay Range: $34.89 - $50.63 per hour. Also mention Rush salaries determined by factors etc. We can include that.
Schedule: Work Schedule: 8 Hr (8:00AM - 4:00PM). Also Work Type: Full Time.
We need to avoid filler like "commensurate with experience". Not present.
Now we need to extract responsibilities list: Many bullet-like sentences. We'll convert to
- .
Responsibilities list includes:
- Oversee social strategy and creative execution.
- Lead social media efforts for Rush, including developing campaigns, doing day-to-day posts on Rush’s social media platforms, and advising faculty and staff wishing to represent Rush through social media channels.
- Maintain and promote adherence to Rush social media policy.
- Social media evangelism.
- Serve as lead strategic voice and coach for social media activities at Rush.
- Evangelize regarding the important role social media plays in promoting the brand and growing business.
- Guide and build the community of social media practitioners throughout Rush; work closely with social media practitioners in Rush University, at Rush Oak Park Hospital and Rush Copley Medical Center, in the Department of Philanthropy and among all faculty and staff at Rush.
- Manage social media specialist.
- Manage and oversee training and development of social media specialist.
- Review content created by the social media specialist and other contributors within and outside of the Department of Marketing.
- Engagement with Rush’s online community of friends and followers.
- Respond swiftly and professionally to customers’ and followers’ feedback, whether positive or negative.
- Coach and train others in handling feedback.
- Project Rush’s social “personality”: friendly and approachable, but also discreet and professional.
- Monitor social media platforms, review sites and other online forums.
- Regularly monitor Rush’s social media properties, review sites and other online forums for consumer feedback and potentially actionable and damaging comments.
- Develop standards and response protocols in collaboration with the patient satisfaction team, corporate compliance, human resources, risk management, legal affairs, information services and other stakeholders.
- Manage online listings.
- Maintain online listings for Rush locations, practices and providers with current data, images, descriptions and other enhancements.
- Social media metrics and reporting.
- Define, manage and report on key performance indicators for social media; prepare and present in-depth reports within and outside the department on a regular basis.
- Interdepartmental collaboration to meet marketing and communication goals.
- Collaborate with and educate colleagues within the department to develop campaigns that align social media with overall marketing efforts.
- Forge partnerships with marketing and content strategists, media relations, internal communications, University leadership and others.
- Partner with Rush’s ad agency of record, search engine optimization (SEO) / search engine marketing (SEM) consultant and web developers to integrate social media tactics in larger marketing initiatives.
- External relationships.
- Manage day-to-day relationships with third-party vendors, including contract renewals and development of new service areas.
- Work to position Rush as an innovative national leader in health care social media through participation in and presentations at local and national meetings.
We need to avoid duplication: Some lines repeat earlier summary content (e.g., "Serve as lead strategic voice and coach for social media activities at Rush." appears also in summary). But we keep as part of responsibilities.
Now Required Job Qualifications: list:
- Bachelor degree.
- Five years experience planning and executing social media and digital solutions.
- Subject matter expertise regarding the overall social landscape, including understanding of the relative merits and nuances of different social media platforms; curiosity and drive to learn about new applications and forums as they emerge.
- Ability to apply the full range of social media tools and functionalities to meet marketing and communication goals.
- Excellent interpersonal skills, including the ability to influence leadership and collaborate with employees at all levels.
- Must be comfortable meeting with and counseling physicians, nurses, faculty, top-level administrators and others on effective and responsible use of social media.
- Familiarity with social media etiquette.
- Excellent oral, written communications and presentation skills.
- Ability to manipulate and format images using Photoshop.
- Deep knowledge of search engine optimization, search engine marketing, social media metrics and web analytics (preferably Google Analytics).
Preferred Job Qualifications:
- Bachelor degree with a major in English, journalism, marketing or a related field.
- Experience at an academic medical center or institution of higher education.
- Google Analytics.
We could combine required and preferred into Requirements and Qualifications sections. The instruction: Use headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly.
We could put:
- About the role: summary paragraph (including location, department, work type, maybe mission).
- Responsibilities: list as above.
- Requirements: required qualifications (maybe as list).
- Qualifications: preferred qualifications (list).
- Skills: maybe specific skills like Photoshop, Google Analytics, SEO/SEM, etc. Could extract from qualifications.
But we might not need Skills if we already covered in Requirements/Qualifications. However we need to only include sections when there is real specific content. We have content for Skills: ability to manipulate images using Photoshop, deep knowledge of SEO/SEM, social media metrics, web analytics, Google Analytics. Could list those.
But we must avoid duplication: If we list skills also in qualifications, might be duplicate. Better to keep Skills separate for specific technical skills: Photoshop, SEO/SEM, Google Analytics, social media metrics, web analytics.
We have Benefits: link.
Pay: pay range and note about determination.
Schedule: work schedule and full-time.
Now we need to ensure we don't include boilerplate like "Rush is an equal opportunity employer." Remove that.
Also remove duplicated lines: The summary repeats some responsibilities; but we keep summary in About the role.
Now produce HTML fragment.
We need to use
for each section heading. Use - for any list of duties/requirements/benefits, and
for prose.
Thus:
About the role
Located in Chicago, Illinois at Rush University Medical Center, Department of RUSH Strategic External Communications. This is a full‑time position (8 hr shift, 8:00 AM – 4:00 PM) serving as a lead strategic voice and coach for social media activities at Rush, evangelizing the role of social media in promoting the brand and growing business, guiding the community of social media practitioners across the Rush System, and supervising a social media specialist.
Responsibilities
- Oversee social strategy and creative execution.
- Lead social media efforts for Rush, including developing campaigns, doing day‑to‑day posts on Rush’s social media platforms, and advising faculty and staff wishing to represent Rush through social media channels.
- Maintain and promote adherence to Rush social media policy.
- Serve as lead strategic voice and coach for social media activities at Rush; evangelize regarding the important role social media plays in promoting the brand and growing business.
- Guide and build the community of social media practitioners throughout Rush; work closely with social media practitioners in Rush University, at Rush Oak Park Hospital and Rush Copley Medical Center, in the Department of Philanthropy and among all faculty and staff at Rush.
- Manage social media specialist; oversee training and development; review content created by the specialist and other contributors within and outside the Department of Marketing.
- Engage with Rush’s online community of friends and followers; respond swiftly and professionally to feedback, whether positive or negative; coach and train others in handling feedback.
- Project Rush’s social “personality”: friendly and approachable, but also discreet and professional.
- Monitor social media platforms, review sites and other online forums for consumer feedback and potentially actionable or damaging comments.
- Develop standards and response protocols in collaboration with patient satisfaction, corporate compliance, human resources, risk management, legal affairs, information services and other stakeholders.
- Manage online listings for Rush locations, practices and providers with current data, images, descriptions and other enhancements.
- Define, manage and report on key performance indicators for social media; prepare and present in‑depth reports within and outside the department on a regular basis.
- Collaborate with and educate colleagues within the department to develop campaigns that align social media with overall marketing efforts.
- Forge partnerships with marketing and content strategists, media relations, internal communications, University leadership and others.
- Partner with Rush’s ad agency of record, SEO/SEM consultants and web developers to integrate social media tactics in larger marketing initiatives.
- Manage day‑to‑day relationships with third‑party vendors, including contract renewals and development of new service areas.
- Work to position Rush as an innovative national leader in health care social media through participation in and presentations at local and national meetings.
Requirements
- Bachelor’s degree.
- Five years of experience planning and executing social media and digital solutions.
- Subject‑matter expertise of the overall social landscape, including understanding of the merits and nuances of different social media platforms; curiosity and drive to learn about new applications and forums as they emerge.
- Ability to apply the full range of social media tools and functionalities to meet marketing and communication goals.
- Excellent interpersonal skills, including the ability to influence leadership and collaborate with employees at all levels.
- Comfortable meeting with and counseling physicians, nurses, faculty, top‑level administrators and others on effective and responsible use of social media.
- Familiarity with social media etiquette.
- Excellent oral, written communication and presentation skills.
- Ability to manipulate and format images using Photoshop.
- Deep knowledge of search engine optimization, search engine marketing, social media metrics and web analytics (preferably Google Analytics).
Qualifications
- Bachelor’s degree with a major in English, journalism, marketing or a related field.
- Experience at an academic medical center or institution of higher education.
- Google Analytics proficiency.
Skills
- Adobe Photoshop (image manipulation and formatting).
- Search engine optimization (SEO) and search engine marketing (SEM).
- for any list of duties/requirements/benefits, and
for prose. We need to decide sections: Could have About the role (summary), Responsibilities (list), Requirements (maybe required qualifications), Qualifications (maybe preferred?), Skills (maybe specific skills), Benefits (benefits link), Pay (pay range), Schedule (work schedule). Ensure we only include sections if content present. We have location info: Could be part of About the role? Might include location in summary? The location is given: Chicago, Illinois; Hospital: Rush University Medical Center; Department: RUSH Strategic External Comm; Work Type: Full Time; Work Schedule: 8 Hr (8:00AM - 4:00PM). We can include location and department in About the role paragraph. We have benefits: "Rush offers exceptional rewards and benefits learn more at our Rush benefits page (link)". So we can include Benefits section with a
containing that sentence (maybe as a link). Also mention incentive compensation and additional benefits can be found on benefits page. Pay: Pay Range: $34.89 - $50.63 per hour. Also mention Rush salaries determined by factors etc. We can include that. Schedule: Work Schedule: 8 Hr (8:00AM - 4:00PM). Also Work Type: Full Time. We need to avoid filler like "commensurate with experience". Not present. Now we need to extract responsibilities list: Many bullet-like sentences. We'll convert to
- .
Responsibilities list includes:
- Oversee social strategy and creative execution.
- Lead social media efforts for Rush, including developing campaigns, doing day-to-day posts on Rush’s social media platforms, and advising faculty and staff wishing to represent Rush through social media channels.
- Maintain and promote adherence to Rush social media policy.
- Social media evangelism.
- Serve as lead strategic voice and coach for social media activities at Rush.
- Evangelize regarding the important role social media plays in promoting the brand and growing business.
- Guide and build the community of social media practitioners throughout Rush; work closely with social media practitioners in Rush University, at Rush Oak Park Hospital and Rush Copley Medical Center, in the Department of Philanthropy and among all faculty and staff at Rush.
- Manage social media specialist.
- Manage and oversee training and development of social media specialist.
- Review content created by the social media specialist and other contributors within and outside of the Department of Marketing.
- Engagement with Rush’s online community of friends and followers.
- Respond swiftly and professionally to customers’ and followers’ feedback, whether positive or negative.
- Coach and train others in handling feedback.
- Project Rush’s social “personality”: friendly and approachable, but also discreet and professional.
- Monitor social media platforms, review sites and other online forums.
- Regularly monitor Rush’s social media properties, review sites and other online forums for consumer feedback and potentially actionable and damaging comments.
- Develop standards and response protocols in collaboration with the patient satisfaction team, corporate compliance, human resources, risk management, legal affairs, information services and other stakeholders.
- Manage online listings.
- Maintain online listings for Rush locations, practices and providers with current data, images, descriptions and other enhancements.
- Social media metrics and reporting.
- Define, manage and report on key performance indicators for social media; prepare and present in-depth reports within and outside the department on a regular basis.
- Interdepartmental collaboration to meet marketing and communication goals.
- Collaborate with and educate colleagues within the department to develop campaigns that align social media with overall marketing efforts.
- Forge partnerships with marketing and content strategists, media relations, internal communications, University leadership and others.
- Partner with Rush’s ad agency of record, search engine optimization (SEO) / search engine marketing (SEM) consultant and web developers to integrate social media tactics in larger marketing initiatives.
- External relationships.
- Manage day-to-day relationships with third-party vendors, including contract renewals and development of new service areas.
- Work to position Rush as an innovative national leader in health care social media through participation in and presentations at local and national meetings.
We need to avoid duplication: Some lines repeat earlier summary content (e.g., "Serve as lead strategic voice and coach for social media activities at Rush." appears also in summary). But we keep as part of responsibilities.
Now Required Job Qualifications: list:
- Bachelor degree.
- Five years experience planning and executing social media and digital solutions.
- Subject matter expertise regarding the overall social landscape, including understanding of the relative merits and nuances of different social media platforms; curiosity and drive to learn about new applications and forums as they emerge.
- Ability to apply the full range of social media tools and functionalities to meet marketing and communication goals.
- Excellent interpersonal skills, including the ability to influence leadership and collaborate with employees at all levels.
- Must be comfortable meeting with and counseling physicians, nurses, faculty, top-level administrators and others on effective and responsible use of social media.
- Familiarity with social media etiquette.
- Excellent oral, written communications and presentation skills.
- Ability to manipulate and format images using Photoshop.
- Deep knowledge of search engine optimization, search engine marketing, social media metrics and web analytics (preferably Google Analytics).
Preferred Job Qualifications:
- Bachelor degree with a major in English, journalism, marketing or a related field.
- Experience at an academic medical center or institution of higher education.
- Google Analytics.
We could combine required and preferred into Requirements and Qualifications sections. The instruction: Use headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly.
We could put:
- About the role: summary paragraph (including location, department, work type, maybe mission).
- Responsibilities: list as above.
- Requirements: required qualifications (maybe as list).
- Qualifications: preferred qualifications (list).
- Skills: maybe specific skills like Photoshop, Google Analytics, SEO/SEM, etc. Could extract from qualifications.
But we might not need Skills if we already covered in Requirements/Qualifications. However we need to only include sections when there is real specific content. We have content for Skills: ability to manipulate images using Photoshop, deep knowledge of SEO/SEM, social media metrics, web analytics, Google Analytics. Could list those.
But we must avoid duplication: If we list skills also in qualifications, might be duplicate. Better to keep Skills separate for specific technical skills: Photoshop, SEO/SEM, Google Analytics, social media metrics, web analytics.
We have Benefits: link.
Pay: pay range and note about determination.
Schedule: work schedule and full-time.
Now we need to ensure we don't include boilerplate like "Rush is an equal opportunity employer." Remove that.
Also remove duplicated lines: The summary repeats some responsibilities; but we keep summary in About the role.
Now produce HTML fragment.
We need to use
for each section heading. Use
- for any list of duties/requirements/benefits, and
for prose. Thus:
About the role
Located in Chicago, Illinois at Rush University Medical Center, Department of RUSH Strategic External Communications. This is a full‑time position (8 hr shift, 8:00 AM – 4:00 PM) serving as a lead strategic voice and coach for social media activities at Rush, evangelizing the role of social media in promoting the brand and growing business, guiding the community of social media practitioners across the Rush System, and supervising a social media specialist.
Responsibilities
- Oversee social strategy and creative execution.
- Lead social media efforts for Rush, including developing campaigns, doing day‑to‑day posts on Rush’s social media platforms, and advising faculty and staff wishing to represent Rush through social media channels.
- Maintain and promote adherence to Rush social media policy.
- Serve as lead strategic voice and coach for social media activities at Rush; evangelize regarding the important role social media plays in promoting the brand and growing business.
- Guide and build the community of social media practitioners throughout Rush; work closely with social media practitioners in Rush University, at Rush Oak Park Hospital and Rush Copley Medical Center, in the Department of Philanthropy and among all faculty and staff at Rush.
- Manage social media specialist; oversee training and development; review content created by the specialist and other contributors within and outside the Department of Marketing.
- Engage with Rush’s online community of friends and followers; respond swiftly and professionally to feedback, whether positive or negative; coach and train others in handling feedback.
- Project Rush’s social “personality”: friendly and approachable, but also discreet and professional.
- Monitor social media platforms, review sites and other online forums for consumer feedback and potentially actionable or damaging comments.
- Develop standards and response protocols in collaboration with patient satisfaction, corporate compliance, human resources, risk management, legal affairs, information services and other stakeholders.
- Manage online listings for Rush locations, practices and providers with current data, images, descriptions and other enhancements.
- Define, manage and report on key performance indicators for social media; prepare and present in‑depth reports within and outside the department on a regular basis.
- Collaborate with and educate colleagues within the department to develop campaigns that align social media with overall marketing efforts.
- Forge partnerships with marketing and content strategists, media relations, internal communications, University leadership and others.
- Partner with Rush’s ad agency of record, SEO/SEM consultants and web developers to integrate social media tactics in larger marketing initiatives.
- Manage day‑to‑day relationships with third‑party vendors, including contract renewals and development of new service areas.
- Work to position Rush as an innovative national leader in health care social media through participation in and presentations at local and national meetings.
Requirements
- Bachelor’s degree.
- Five years of experience planning and executing social media and digital solutions.
- Subject‑matter expertise of the overall social landscape, including understanding of the merits and nuances of different social media platforms; curiosity and drive to learn about new applications and forums as they emerge.
- Ability to apply the full range of social media tools and functionalities to meet marketing and communication goals.
- Excellent interpersonal skills, including the ability to influence leadership and collaborate with employees at all levels.
- Comfortable meeting with and counseling physicians, nurses, faculty, top‑level administrators and others on effective and responsible use of social media.
- Familiarity with social media etiquette.
- Excellent oral, written communication and presentation skills.
- Ability to manipulate and format images using Photoshop.
- Deep knowledge of search engine optimization, search engine marketing, social media metrics and web analytics (preferably Google Analytics).
Qualifications
- Bachelor’s degree with a major in English, journalism, marketing or a related field.
- Experience at an academic medical center or institution of higher education.
- Google Analytics proficiency.
Skills
- Adobe Photoshop (image manipulation and formatting).
- Search engine optimization (SEO) and search engine marketing (SEM).
- for any list of duties/requirements/benefits, and
- .
Responsibilities list includes:
- Oversee social strategy and creative execution.
- Lead social media efforts for Rush, including developing campaigns, doing day-to-day posts on Rush’s social media platforms, and advising faculty and staff wishing to represent Rush through social media channels.
- Maintain and promote adherence to Rush social media policy.
- Social media evangelism.
- Serve as lead strategic voice and coach for social media activities at Rush.
- Evangelize regarding the important role social media plays in promoting the brand and growing business.
- Guide and build the community of social media practitioners throughout Rush; work closely with social media practitioners in Rush University, at Rush Oak Park Hospital and Rush Copley Medical Center, in the Department of Philanthropy and among all faculty and staff at Rush.
- Manage social media specialist.
- Manage and oversee training and development of social media specialist.
- Review content created by the social media specialist and other contributors within and outside of the Department of Marketing.
- Engagement with Rush’s online community of friends and followers.
- Respond swiftly and professionally to customers’ and followers’ feedback, whether positive or negative.
- Coach and train others in handling feedback.
- Project Rush’s social “personality”: friendly and approachable, but also discreet and professional.
- Monitor social media platforms, review sites and other online forums.
- Regularly monitor Rush’s social media properties, review sites and other online forums for consumer feedback and potentially actionable and damaging comments.
- Develop standards and response protocols in collaboration with the patient satisfaction team, corporate compliance, human resources, risk management, legal affairs, information services and other stakeholders.
- Manage online listings.
- Maintain online listings for Rush locations, practices and providers with current data, images, descriptions and other enhancements.
- Social media metrics and reporting.
- Define, manage and report on key performance indicators for social media; prepare and present in-depth reports within and outside the department on a regular basis.
- Interdepartmental collaboration to meet marketing and communication goals.
- Collaborate with and educate colleagues within the department to develop campaigns that align social media with overall marketing efforts.
- Forge partnerships with marketing and content strategists, media relations, internal communications, University leadership and others.
- Partner with Rush’s ad agency of record, search engine optimization (SEO) / search engine marketing (SEM) consultant and web developers to integrate social media tactics in larger marketing initiatives.
- External relationships.
- Manage day-to-day relationships with third-party vendors, including contract renewals and development of new service areas.
- Work to position Rush as an innovative national leader in health care social media through participation in and presentations at local and national meetings.
We need to avoid duplication: Some lines repeat earlier summary content (e.g., "Serve as lead strategic voice and coach for social media activities at Rush." appears also in summary). But we keep as part of responsibilities.
Now Required Job Qualifications: list:
- Bachelor degree.
- Five years experience planning and executing social media and digital solutions.
- Subject matter expertise regarding the overall social landscape, including understanding of the relative merits and nuances of different social media platforms; curiosity and drive to learn about new applications and forums as they emerge.
- Ability to apply the full range of social media tools and functionalities to meet marketing and communication goals.
- Excellent interpersonal skills, including the ability to influence leadership and collaborate with employees at all levels.
- Must be comfortable meeting with and counseling physicians, nurses, faculty, top-level administrators and others on effective and responsible use of social media.
- Familiarity with social media etiquette.
- Excellent oral, written communications and presentation skills.
- Ability to manipulate and format images using Photoshop.
- Deep knowledge of search engine optimization, search engine marketing, social media metrics and web analytics (preferably Google Analytics).
Preferred Job Qualifications:
- Bachelor degree with a major in English, journalism, marketing or a related field.
- Experience at an academic medical center or institution of higher education.
- Google Analytics.
We could combine required and preferred into Requirements and Qualifications sections. The instruction: Use headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map content accordingly.
We could put:
- About the role: summary paragraph (including location, department, work type, maybe mission).
- Responsibilities: list as above.
- Requirements: required qualifications (maybe as list).
- Qualifications: preferred qualifications (list).
- Skills: maybe specific skills like Photoshop, Google Analytics, SEO/SEM, etc. Could extract from qualifications.
But we might not need Skills if we already covered in Requirements/Qualifications. However we need to only include sections when there is real specific content. We have content for Skills: ability to manipulate images using Photoshop, deep knowledge of SEO/SEM, social media metrics, web analytics, Google Analytics. Could list those.
But we must avoid duplication: If we list skills also in qualifications, might be duplicate. Better to keep Skills separate for specific technical skills: Photoshop, SEO/SEM, Google Analytics, social media metrics, web analytics.
We have Benefits: link.
Pay: pay range and note about determination.
Schedule: work schedule and full-time.
Now we need to ensure we don't include boilerplate like "Rush is an equal opportunity employer." Remove that.
Also remove duplicated lines: The summary repeats some responsibilities; but we keep summary in About the role.
Now produce HTML fragment.
We need to use